In a significant D2C news India development within the fast-growing home and kitchen segment, Home Essentials has raised ₹70 crore in a pre-Series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, this marks another strong signal of investor confidence in scalable, design-led Direct-to-consumer India brands.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain, the Gwalior-based startup has quickly emerged as one of the Latest D2C startups building a differentiated D2C business India in the home and kitchen essentials category. The brand had earlier raised $2.2 million in seed funding from India Quotient and other investors, laying the foundation for rapid D2C revenue growth and disciplined execution within the D2C ecosystem India.
Home Essentials currently offers more than 1,000 thoughtfully designed home and kitchen products across categories including storage solutions, cookware, furniture, and décor. Positioned around the philosophy of “smart living,” the company focuses on blending thoughtful design, smart functionality, and space optimization at accessible price points—an approach aligned with evolving D2C consumer behavior India trends.
According to the company, the newly raised capital will be used to expand both its online presence and its offline retail footprint, particularly across Tier 1 and Tier 2 cities. This reflects a strong omnichannel D2C strategy, balancing D2C retail vs ecommerce while accelerating its D2C expansion plans nationwide. As D2C market trends 2025 increasingly favor brands that combine digital scale with experiential retail, Home Essentials is positioning itself for long-term category leadership.
CEO Tanishq Jain emphasized that the brand’s vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. CMO Divyam Jain highlighted the growing demand across its D2C platform, quick commerce channels, and physical retail stores, signaling strong product-market fit within India’s expanding Direct-to-consumer India landscape.
Investors echoed similar confidence. Madhukar Sinha, Partner at India Quotient, noted that the founders identified a clear market gap for home utilities that seamlessly blend premium aesthetics with functionality at affordable prices. Sumit Jain, Senior Fund Manager at 360 ONE Asset, described Home Essentials as a capital-efficient D2C business India that resonates deeply with aspirational Indian consumers—an important validation in D2C industry news and D2C investor insights conversations.
Within the broader D2C ecosystem India, the home and kitchen segment remains large yet fragmented, presenting opportunities for structured, brand-led consolidation rather than traditional D2C acquisitions 2025 strategies. While not a D2C IPO news event yet, this pre-Series B funding reinforces the growing pipeline of VC-backed D2C brands that could shape the Direct-to-consumer startup IPO tracker in the coming years.
As India’s D2C market news and insights continue to spotlight D2C brands scaling in 2025, Home Essentials’ ₹70 crore fundraise underscores how premium D2C brands India in everyday categories are attracting institutional capital. By combining design excellence, operational discipline, omnichannel D2C strategy, and rapid catalogue expansion, the company is building a compelling D2C brand building story within India’s fast-evolving Direct-to-consumer India ecosystem.
