The Body Shop has teamed up with indē wild, an Indian D2C brand known for its Ayurvedistry approach, to introduce a unique premium wedding gift line, showing how the D2C scene in India is changing. With India’s wedding season in full swing, this move shows how much weddings impact what people buy in beauty, personal care, and lifestyle items. It also points to how D2C brands in India are changing shopping behavior and becoming part of important celebrations, a trend you can see in D2C news in India.
This partnership combines The Body Shop’s long history in ethical beauty with indē wild’s good understanding of Indian customs, shopping habits, and skincare based on culture. By mixing well-known global beauty practices with Ayurvedistry, the collaboration is making a new type of premium gift that feels personal and thoughtful, which is what today’s consumers want.
This action shows how quickly India’s gift market is changing, especially for weddings, which are guiding D2C market trends, D2C expansion plans, and product launches. Indian shoppers now want better gifting experiences that mix luxury with cultural meaning. Both brands have made premium gift boxes focused on self-care, bridal routines, and beauty moments for celebrations. The collaboration also is example of how creator-led D2C brands and celebrity-backed D2C startups like indē wild are changing what younger people want, how they see themselves, and their beauty habits.
Rahul Shanker, Group CEO, said this partnership marks The Body Shop’s entry into premium wedding gifts in India, using indē wild’s cultural appeal and popularity with young shoppers. By linking Community Fair Trade values with modern Ayurvedistry, the partnership is an great thing in D2C industry updates. It is a type of teamwork that makes brand stories, distribution, and appeal stronger in both retail and D2C areas. It proves how working together is becoming a key way to grow in the direct-to-consumer market in India, especially as brands look into new markets and ways to connect with consumers emotionally.
Founder Diipa Büller-Khosla said the partnership is a celebration of how Indian weddings are changing. With gifts becoming more meaningful and linked to relationships, indē wild views this collaboration as a chance to focus on self-care during celebrations. Her view reflects the changes in D2C consumer behavior in India, where value is more and more about care, experience, and personalization.
Starting at ₹1,495, the wedding gift collection can be found in The Body Shop’s stores and online. It combines global trust with local emotional importance. Beyond products, the collaboration helps indē wild as one of the quickly growing D2C brands shaping India’s D2C market updates and insights.
