Indian Silk House Agencies is aggressively expanding, aiming for ₹500 crore in revenue in two years and ₹1,000 crore in five. This growth is supported by rapidly growing physical stores, omnichannel options, and quick commerce entry. This shows a shift in the Indian direct-to-consumer market, where combining offline, omnichannel, and quick commerce is the new method for high-growth.
The company now has 57 stores in 12 states, and soon it will have 64 in 13 states. By December, they plan to be in 15 states. They’ve been opening a store every 14 days for the past two years, and now they plan to open one every seven days. They are among the fastest-growing direct-to-consumer brands in ethnic wear, with a 55–60% annual growth rate over the last four years, and they intend to keep that rate through fiscal year 29.
They plan to shift toward company-owned, company-operated(COCO) stores, backed by investors. Their stores are doing well, breaking even in 2–3 years, with current earnings before interest, taxes, depreciation, and amortization(EBITDA) margins of 15–20% and a goal of 25%. They are expanding their infrastructure in an asset-light fashion, where a 10,000 sq. ft. warehouse can support 30 stores. The company will add leased warehouses to expand faster without large capital expenditures. A central 35,000 sq. ft. hub connects to 62 weaving clusters, giving them a strong supply chain.
Omnichannel is another focus. E-commerce sales are now 10%, but the brand wants to increase this to 25% within a year by offering more options inside each store. The company mentioned that many of their retail customers are also shopping online, which follows trends where customers find products offline and reorder them online, especially for sarees. They are also launching quick commerce next month, offering 20-minute saree delivery in major cities. With over 1,00,000 designs and 15,000 artisans, they have enough supply to support quick commerce.
Indian Silk House Agencies is raising ₹150–₹200 crore in Series A funding by the end of the fiscal year. The funds will primarily support COCO expansion and store growth, with at least 85 stores in operation by March. They are focusing on Tier 2, 3, and 4 areas first, with Tier 1 expansion later. They are also planning to expand internationally, starting with five stores in the UK in three years, plus Dubai and Singapore. While many direct-to-consumer brands are slowing down, Indian Silk House Agencies is showing that direct-to-consumer fashion, physical retail, quick commerce, and omnichannel can succeed with disciplined execution and profitable scaling.
