Godrej Interio is moving forward with its D2C plans, having just launched a 22,000 sq. ft flagship store in Vikhroli, Mumbai. This store will showcase modular and custom furniture, alongside new lines like gaming, outdoor, and kids’ furniture. This move shows the brand’s fresh take on design, aiming to improve Indian homes and workspaces with new ideas and quality.
Nyrika Holkar, Executive Director at Godrej Enterprises Group, said the Vikhroli store is about bringing design and craft together. She added that Interio is creating a new style for Indian homes and offices that is flexible and unique. This highlights the brand’s change from a regular retail furniture business to an up-to-date D2C lifestyle brand in India’s growing D2C market.
Interio by Godrej has over 1,000 stores in India and five factories. They want to grow to 1,500 stores by FY29. Swapneel Nagarkar, Business Head and Executive Vice President at Interio, said they are using the new flagship store to get closer to people who see their homes as a way to express themselves. This growth plan shows how Interio is mixing online and offline D2C methods to give customers a smooth experience.
This store growth follows the brand’s recent refresh, which positions Interio as a design-focused D2C lifestyle brand built on its long history. This change fits with current D2C trends in India, where older brands are using digital methods to reach younger customers.
This store is more than just a retail upgrade; it’s a smart move in India’s D2C space. As new players change the market, established companies like Godrej are stepping into the D2C scene with new ideas and resources. By adding new product lines, custom options, and designs, Interio aims to be one of the fastest-growing D2C lifestyle brands to watch.
The launch of Interio’s flagship store shows good movement in the D2C market in India, proving that design and customer involvement will shape the future of D2C growth. As more Indians shop directly from brands, Interio’s plan shows how traditional companies can stay relevant by focusing on D2C supply chain improvements and customer-focused experiences.
With this growth, Godrej Interio is reinforcing its design-focused brand and setting new standards in India’s D2C space. Its goal of 1,500 stores and strong mixed-channel approach will likely motivate similar shifts among other brands, showing that the future of D2C in India lies in creativity, quality, and customer relations.
