In one of the most notable D2C news India updates in the health-food segment, Bengaluru-based Yoga Bar has crossed the ₹200 crore revenue milestone in FY25, reinforcing its position among the fastest-growing D2C brands India. As per filings with the Registrar of Companies (RoC), revenue from operations rose to ₹201.66 crore in FY25, up 83% from ₹110 crore in FY24, marking a significant moment in the evolving Direct-to-consumer India growth story.
For those tracking D2C daily news and D2C startup news, Yoga Bar’s performance highlights how D2C food and beverage brands continue to scale within the competitive D2C ecosystem India. The company also recorded additional income during the year, further strengthening its topline momentum. This surge aligns with broader D2C market trends 2025, where premium, nutrition-led brands are benefiting from changing D2C consumer behavior India and rising demand for healthier packaged food options.
Founded in 2015 by sisters Anindita Sampath and Suhasini Sampath, Yoga Bar was built on a balanced nutrition philosophy and “honest” labelling. The brand’s product portfolio spans energy bars, protein bars, muesli, peanut butter, and oats, positioning it strongly within the D2C business India landscape. Its focus on transparency and ingredient integrity has helped it stand out among sustainable D2C brands and premium D2C brands India.
A major inflection point in Yoga Bar’s journey came in May 2023, when FMCG major ITC acquired a 39% stake for ₹175 crore, strengthening confidence in VC-backed D2C brands and strategic private equity in D2C. In January 2026, Yoga Bar appointed Anuj Bansal, an executive committee member at ITC Foods, as Chief Business Officer—signaling deeper integration and sharper D2C expansion plans. According to FY25 shareholding data, co-founder Anindita Sampath holds 36.78%, Suhasini Sampath holds 30.73%, ITC Limited holds 24.43%, and Elevation Capital holds 8.06%, reflecting a strong institutional backing structure.
Parallel to its D2C revenue growth, total expenses increased to ₹271 crore in FY25 from ₹170 crore in FY24. The cost of materials consumed stood at ₹149 crore (55% of total costs) compared to ₹96 crore in FY24. Employee benefit expenses rose to ₹33.5 crore from ₹25.5 crore. Marketing investments surged 90% to ₹49 crore from ₹25.88 crore, underscoring the brand’s aggressive D2C go-to-market strategy and influencer marketing for D2C initiatives. Freight outward costs were ₹20.65 crore in FY25.
Net loss widened 15% to ₹69.5 crore in FY25 from ₹60.5 crore in FY24, reflecting continued investments in scale. However, unit economics improved, with the company spending ₹1.35 to earn one rupee in FY25 compared to ₹1.58 in FY24—indicating better operating efficiency within its omnichannel D2C strategy. As of March 31, 2025, Yoga Bar held cash and cash equivalents of ₹5 crore and total assets worth ₹87.5 crore.
For those analyzing India’s D2C market news and insights, Yoga Bar’s trajectory reflects how D2C brands scaling in 2025 are balancing high-growth ambitions with long-term brand building. Backed by ITC and Elevation Capital, the brand sits firmly within the Top funded D2C brands narrative, even as investors track D2C funding news, D2C startup valuation trends, and the broader Direct-to-consumer startup IPO tracker.
In the larger D2C ecosystem India, Yoga Bar’s FY25 milestone signals that nutrition-led D2C business model India stories continue to attract strategic capital, institutional backing, and sustained consumer demand—cementing its place in the daily digest of D2C news in India.
