Premium menswear brand JadeBlue has announced cricket sensation Jasprit Bumrah as its new brand ambassador, marking a high-profile collaboration that aims to strengthen the brand’s presence in the premium fashion space. Alongside the announcement, JadeBlue has unveiled the JB x JB collection, a curated line that merges the initials of both Bumrah and the brand, reflecting their shared roots in Ahmedabad and mutual pursuit of excellence.
Jitendra Chauhan, Chairman and Managing Director of JadeBlue, said, “JB x JB represents a convergence of two journeys that began in Ahmedabad and have inspired millions. With Jasprit as our ambassador, we aim to bring his energy, style, and commitment to excellence into our brand narrative.”
Established in 1995, JadeBlue has grown into one of India’s leading premium menswear retailers, offering a wide range of formal, semi-formal, and ethnic apparel through its retail stores and online platform. By collaborating with Bumrah, the brand hopes to connect with a younger, aspirational audience while strengthening its positioning in the competitive men’s fashion market.
The JB x JB collection features contemporary and versatile pieces that combine sophistication with comfort, aiming to resonate with both urban professionals and cricket fans who admire Bumrah’s style and work ethic. JadeBlue also plans to integrate the ambassador campaign across digital, social media, and in-store initiatives to maximize engagement.
With this strategic partnership, JadeBlue is reinforcing its commitment to premium quality, modern design, and cultural relevance, while leveraging Bumrah’s national and international appeal to expand its brand footprint.
