Marbleous, a home décor startup from Jaipur, got some buzz after getting funded on Shark Tank India Season 5. This points to the growth of direct-to-consumer businesses in India. Founded by Shashank and Ayushi Sharma, the brand came on the show asking for ₹75 lakh for 10% of the company, putting them among the up-and-coming D2C startups in India’s design and lifestyle scene.
Marbleous is a luxury home décor and lifestyle brand that makes handcrafted marble products combining old craftsmanship with new styles. They mix marble with things like brass, wood, and resin to make nice décor items that fit modern and classic homes. They sell coasters, vases, serveware, cutlery holders, and table accessories, putting them in the growing D2C fashion and lifestyle and premium D2C brands categories in India.
On the show, the founders said that Marbleous comes from India’s history of stone work while aiming for the global luxury décor market. Shark Kanika Tekriwal gave them an offer of ₹75 lakh for 20% of the company, plus a 2% royalty until she got her money back. The founders took the deal, getting funding and business advice for the company. This deal is a big deal in D2C funding news, with more investors seeing the potential of design-focused brands in India.
This deal shows that investors are getting more interested in fancy handcrafted D2C brands in India that mix local art with current consumer trends. Marbleous is different because they turn marble art into useful luxury home décor.
India has always been known for its marble work, especially in places like Rajasthan. Marbleous is building a digital brand around this history, acting as a new kind of D2C startup brands that use India’s skills to build growing lifestyle businesses. The brand is also keeping up with the demand for premium D2C brands in India that pair luxury looks with affordable prices.
Marbleous uses a direct-to-consumer business model in India, selling online and building a strong brand with people looking for special home décor.
Besides regular customers, the brand’s marble products also work for corporate gifts, hotels, offices, and interior design projects, growing their possible market.
The Shark Tank deal should help Marbleous build its brand, create new products, and grow across India’s luxury décor market. With more attention from investors and customers, the brand can now grow its D2C plans, improve what they offer, and become more known in the D2C business world in India.
Marbleous’ story also shows the changes happening in the D2C group in India, where specific design brands are getting noticed through online platforms and business communities. As people look for nice, handcrafted products that are strong and well-designed, brands like Marbleous can gain from changing D2C consumer behavior in India.
With the help of a Shark Tank investor and a brand that focuses on craftsmanship, Marbleous is now one of the fastest-growing D2C brands from India’s business scene. The company’s story shows how D2C market news and thoughts in India are covering brands that mix old art with new design and online sales plans.
As the D2C industry news keeps showing off new brands in fashion, beauty, wellness, and lifestyle, Marbleous is a good example of how design-focused D2C startups are changing India’s luxury home décor market while helping grow direct-to-consumer businesses across India.
