Jaypore, a top Indian D2C fashion and lifestyle brand under Aditya Birla Fashion and Retail Ltd., has dropped its Diwali collection, solidifying its spot in the premium D2C market. A launch event, organized by Ibtida Ek Mehfil and hosted by Baahar Dhawan, gathered artists, creators, and fashion lovers in Delhi to celebrate the mix of skill, culture, and current style.
This launch is a key point in India’s D2C world, where brands are more and more into building direct customer ties through stories, hands-on retail, and handmade designs. As part of the newest D2C startup news, Jaypore’s holiday collection isn’t just a product launch; it’s a smart move to grow its omnichannel D2C plan—mixing old art with new retail feels.
The collection has detailed kurta sets, skirt sets, and dupattas, showing off Jaypore’s skill in old textiles and craftsmanship. Each piece has zari and zardosi work, soft block prints, and colors from maroon and mustard to soft cream and teal—colors that honor India’s rich culture. Through this launch, Jaypore keeps pushing D2C fashion and lifestyle brands in India, pairing classic looks with affordable luxury.
Event guests saw live zardosi work being done and chatted with craftspeople, which gave them a better understanding of the careful skill that makes Jaypore what it is. The store’s design, which got its idea from Phulkari and has earthy insides, matched the collection’s spirit perfectly—a smooth blend of old and new. The event showed how premium D2C brands in India are changing retail spaces into engaging brand feels, a growing thing in the D2C market trends in 2025.
Manu Gupta, Vice President & Brand Head of Jaypore, said, “We try to celebrate India’s varied craftsmanship while making it new for today’s woman. This teamwork was a meeting of minds and spirits. The Diwali collection shows that harmony—classic skill brought to life in shapes that are both festive and modern.”
Jaypore’s Diwali campaign celebrates not only design but also the changes in India’s D2C business world. With direct-to-consumer brands in India focusing more on being real, open, and skilled, Jaypore is still seen as one of the fastest-growing D2C fashion brands that is creating new things in this field. Its skill in mixing stories with craftsmanship and retail creates a guide in D2C brand building in India.
As D2C industry news continues to show new launches, funding, and category growth, Jaypore’s way proves that growth isn’t always just about size—sometimes, it’s driven by art, history, and how people feel. This holiday season, Jaypore shows again that India’s direct-to-consumer fashion world is not just doing well but is also changing with style and reason.
