Kiaasa, a women’s ethnic wear brand, just got the go-ahead from the Bombay Stock Exchange (BSE) to launch its IPO on the SME platform. They’re aiming to raise ₹55 crore through a fresh issue of shares, joining other D2C startups exploring capital markets to grow in India.
Kiaasa plans to use the IPO money to open new stores, grow operations, and expand nationwide. Expert Global Consultants Pvt. Ltd. is managing the IPO. Investors are backing high-growth D2C fashion and lifestyle brands, so this offering is happening at a good time.
NCR-based Kiaasa has quickly become a fast-growing D2C brand in ethnic wear. They currently run over 100 stores in 20 states, focusing on Tier-2 cities. Kiaasa wants to have over 250 stores by FY28 and is planning to expand globally by FY26. This positions them as a top-performing D2C brand in FY25, with solid momentum in both local and international markets.
Kiaasa’s growth mirrors market trends, where fashion-led D2C businesses are mixing physical retail with online strategies to grab consumer demand. For Kiaasa, physical stores have been key to growth, but a strong online presence shows how important an omnichannel strategy is.
Kiaasa’s position shows how fashion and lifestyle brands are leading D2C startup news. While beauty, skincare, and wellness startups have gained attention, fashion and lifestyle are still big categories. This IPO isn’t just a fundraising event for Kiaasa; it’s a step to becoming a premium brand exporting Indian ethnic wear.
From an investor point of view, Kiaasa’s IPO shows growing confidence in the fashion segment. With private equity and VC-backed brands seeking exits, IPOs are becoming a good option for consumer-focused businesses. Investors want scalable brands with strong revenue growth and clear profitability plans.
The IPO approval is also significant for the D2C scene—it shows how new brands are becoming serious retail businesses with clear strategies and long-term visions. As Indian D2C updates keep showing growth stories, Kiaasa is shaping the next wave of D2C brand building.
In a competitive market, Kiaasa’s IPO provides capital to grow and reinforces the brand’s place as an ambitious fashion and lifestyle business in India. With more consumers supporting local brands, Kiaasa’s journey will be watched closely, marking a milestone in India’s D2C landscape.
