Kidbea, a rapidly growing direct-to-consumer (D2C) brand in India, just announced a plan to open 100 exclusive stores nationwide over the next one to two years.This is a big move for the kidswear company, which made a name for itself online. With backing from Venture Catalysts, Agility Ventures, and BestVantage Investments, Kidbea is ready to become a major player in retail across the nation.
The expansion follows the launch of Kidbea’s first store in Indore, a sign that they’re serious about reaching customers in smaller cities. They plan to invest between ₹50–60 crore in company-owned and franchised stores while also partnering with over 200 multi-brand outlets. This is a bold move, in line with the growing D2C business plans and shopper behavior in India.
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, Ankita Rani, and Aman Kumar Mahto, Kidbea has become known as the first Indian kidswear company focused on bamboo-based products. Parents are really responding to their organic, antibacterial, and spill-proof clothing for babies and young children.
Kidbea’s move into physical stores reflects the overall trend in sustainable kidswear. It also shows the brand’s desire to be one of the fastest-growing D2C names in the country. The childcare market in India is large with a value of $33.5 billion, and more parents are choosing sustainable clothing. Around 67% of parents care about fabrics that are good for the environment, putting Kidbea in a great spot to meet current market demands where being sustainable, comfortable, and reliable are key.
The company uses a mix of in-house and outsourced manufacturing, with its own facility and partnerships with over 25 factories across India. This helps to make their supply chain more efficient, which is very important for a D2C company that wants to grow. Kidbea expects its expansion to create 500–700 jobs, mainly in retail and production in smaller cities, boosting India’s apparel industry.
Due to rising demand and solid business practices, Kidbea is entering a new phase. The brand recently hit a monthly revenue rate of ₹8 crore, which is about ₹100 crore annually, while also remaining profitable. This is not common among new D2C consumer brands. After finishing the last fiscal year with ₹42 crore in revenue, Kidbea is now aiming for ₹500 crore in annual revenue and plans to launch an IPO by 2030.
Kidbea’s new stores, starting with the one in Indore, have a welcoming, kid-friendly feel. They showcase bamboo rompers, newborn gear, nightwear, and gift sets, that reflect the brand’s focus on comfort, safety, and modern parenting. As interest in sustainable kidswear grows, Kidbea’s plan to expand into physical stores positions it as a leader ready to grow beyond its online success. This is a clear indication of what’s happening in the D2C space in India as brands prepare for continued consumer growth.
