Kidswear startup Orange Sugar has raised ₹4 crore in a pre-seed funding round led by Consumer Collective by Atrium and investor Ramakant Sharma, with support from angel backers including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.
Co-founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar designs everyday basics for kids up to ten years old using 100% cotton fabric, focusing on safety, durability, and modern aesthetics. Their products are available via major e-commerce platforms such as Myntra, FirstCry, Nykaa Fashion, as well as their own D2C storefront.
The new capital will be used to expand the brand’s product range within the premium kidswear segment and to strengthen its distribution networks across digital marketplaces, quick commerce, and offline retail.
“We’re building India’s go-to brand for the 80% of premium everyday essentials that kids truly live in. This fundraise validates our vision, and with seasoned backers on board, we’re ready to scale, innovate, and lead with uncompromised quality and trust,” said Tarun Agrawal, co-founder of Orange Sugar.
