Kimirica, one of India’s fastest-growing premium direct-to-consumer (D2C) brands, is expanding in the Indian D2C market by combining different sales channels, aiming for global reach, and creating unique retail experiences. Starting as a small business in Indore, Kimirica now ships to over 70 countries, equips more than 50,000 hotels worldwide, and has become a well-known name in the D2C industry. With its latest plans, Kimirica is increasing its retail presence and changing the meaning of premium self-care in the Indian D2C space.
Kimirica has always been dedicated to the Make in India idea. When the Indian hospitality industry relied on imports, Kimirica changed this by manufacturing locally. Now, its 600,000 sq. ft. facility in Indore is a major exporter to the USA, the Middle East, and Europe. This places Kimirica as one of the fastest-growing D2C brands in India. Co-founder Mohit Jain considers the partnership with Marriott a key achievement, proving that Indian products can compete worldwide.
As top-tier D2C brands gain momentum in India, Kimirica is growing its range of products beyond hospitality. Offering over 300 items in bath, body, skincare, fragrances, men’s grooming, and luxury gifts, the company is now a complete self-care provider. Its fragrances and luxury gifts are particularly successful, showing the Indian D2C consumer’s interest in premium, ethical self-care. Kimirica continues to launch new products, such as “The Gentleman” grooming line and a home category with candles and room sprays.
Currently, the Indian D2C market is seeing an increase in multichannel strategies, and Kimirica is a prime example. Its approach combines online sales with physical retail experiences. Kimirica is ranked number one in gifting and bath & body on platforms like Nykaa, Amazon, and Tira. It also uses quick commerce partnerships with Blinkit, Zepto, and Swiggy Instamart to meet consumer demand during festivals.
However, online sales are just part of the picture. Kimirica is investing in physical stores and personalized shopping. The brand recently opened a flagship store in Mumbai, designed by co-founder Kimi Jain, with fragrance stations, hand massages, and custom gift services. With plans to open more stores across India and the Middle East, along with shop-in-shop locations at Nykaa and Lifestyle, Kimirica is influencing the direction of D2C retail. Airport retail is another area of focus, supported by an exclusive partnership with Air India’s Maharaja Club.
As Indian D2C market trends move towards smaller cities in 2025, Kimirica is expanding into these areas where luxury and vegan products are gaining popularity. This reflects a broader trend in India, where premium D2C brands are reaching wider audiences through digital and multichannel strategies.
Looking forward, Kimirica aims to reach ₹1,500–2,000 crore in annual revenue, establishing itself as a top D2C brand in India. With strong expansion plans, product launches, and continued global growth, Kimirica is a leading example in the Indian D2C market.
