Knya, a clothing brand from India that makes medical and workout clothes, is now in the United Arab Emirates. It’s their first time selling outside of India, which is a big deal for their plan to grow around the world.
They’re coming to the UAE because doctors and nurses there have been asking for medical clothes that are good for working long hours in hot weather. Knya has been getting emails from people in the UAE for a year, so they know there’s a demand even before they started selling there. This also puts Knya on the list of Indian brands that are growing internationally.
In the UAE, Knya will sell everything they have, like scrubs, lab coats, and hijabs for medical workers. They’ll sell directly to customers. This is a common thing for Indian companies now – they use the same sales methods that have already worked for them in India.
One thing that’s special for the UAE is Knya’s medical hijab line. The company says they made it because people in the Middle East need work clothes that respect their culture and religion. By thinking about what customers need, Knya is trying to be a helpful brand.
Knya’s plan in the UAE is to build a brand that people trust, not just to make money quickly. They want to use the special fabrics that they developed and tested in India to fix the same problems that healthcare workers have in the Middle East. Their clothes are made to be easy to move in, keep you cool, last a long time, and be comfortable for long shifts, especially in hot places.
According to Abhijeet Kaji, selling in the UAE is a big step for Knya. He says that no matter where they are, healthcare workers all have the same problems with long hours and being uncomfortable. That’s why good work clothes are important everywhere. Knya thinks the UAE is a good place to learn how to sell in other countries.
Vansikha Kaji says that making new fabrics and doing research will always be important to Knya. They’re changing their fabrics to meet international standards. Focusing on new ideas and making clothes that work well is becoming more and more important for brands to get people to like them.
Knya’s plan to go international is helped by the fact that they’ve been growing in India. In the past year, they opened over 15 stores in big healthcare cities in India.
Knya knows that there are other companies selling medical clothes, but they think that selling in the UAE will help them get known in countries with good healthcare systems.
