In one of the standout moments in recent D2C news India and D2C startup news, Bengaluru-based Kreo appeared on Shark Tank India Season 5 and secured a strategic investment that reinforces investor confidence in India’s rapidly expanding gaming and creator economy within the D2C ecosystem India.
Founded in 2022 by Ishan Sukul and Himanshu Gupta, Kreo is an Indian Direct-to-consumer India consumer electronics brand focused on gaming and content creation. The founders entered the tank seeking ₹2 crore for 1% equity, implying a ₹200 crore valuation. After discussions, Shark Ritesh presented a counter-offer of ₹1 crore for 1% equity along with ₹1 crore in debt at 9% interest for three years. The founders accepted the deal, marking a key milestone in India’s evolving D2C funding news and early-stage angel investment D2C landscape.
Kreo operates in the high-growth D2C electronics and gadgets category, offering high-performance mice, mechanical keyboards, microphones, tripods, and lighting solutions tailored for gamers and content creators. Positioned as a premium yet accessible brand, Kreo aims to bridge the gap between international performance standards and Indian affordability—an increasingly relevant strategy amid shifting D2C consumer behavior India.
The gaming and creator segment has emerged as one of the most promising verticals in the D2C business India environment. As digital content consumption surges and India’s creator economy scales, demand for performance-oriented tech accessories continues to grow. This trend aligns strongly with broader D2C market trends 2025, where niche, high-engagement categories are driving D2C revenue growth across urban India.
From an investor lens, the Shark Tank deal reflects confidence in scalable, performance-led VC-backed D2C brands operating in technology-focused segments. While much of the spotlight in D2C acquisitions 2025 has centered on beauty, wellness, and food, electronics brands like Kreo are expanding the narrative of latest D2C startups into new verticals.
Kreo’s model is rooted in digital-first distribution, leveraging its D2C website, marketplaces, and creator-led marketing. This approach reflects the evolving omnichannel D2C strategy where online discovery, influencer marketing for D2C, and community engagement play central roles. As part of ongoing Indian D2C updates, creator-aligned brands are increasingly benefiting from strong social proof and ecosystem effects.
The structured deal—equity plus debt—also signals disciplined capital allocation, a growing trend in D2C investor insights where sustainable scaling is prioritized over aggressive burn. This aligns with the broader maturation of the D2C industry news cycle, where profitability, supply chain efficiency, and unit economics are under sharper scrutiny.
As India’s gaming audience and creator base expand, brands like Kreo represent the next wave of performance-driven D2C brands India. While not yet part of the D2C unicorn news conversation, its valuation ambition and focused positioning indicate long-term potential within the Direct-to-consumer startup IPO tracker India ecosystem.
In today’s daily digest of D2C news in India, Kreo’s Shark Tank deal underscores what’s happening in India’s D2C space today: tech-native founders, category-focused innovation, disciplined funding structures, and growing investor appetite for high-performance consumer electronics.
From gaming desks to creator studios, Kreo is positioning itself at the intersection of hardware performance and digital ambition—strengthening momentum within India’s fast-evolving D2C ecosystem India.
