Kushals Fashion Jewellery, a top fashion jewelry brand, is growing in South India. They just opened four new stores in Hyderabad, which is a big step in their plan to sell directly to customers across India, both online and in person. These new stores are all in Hyderabad, in Nallagandla, Kukatpally, Lakeshore Y Junction Mall, and Kondapur. This shows that Hyderabad is a really important market for them in India.
Each new store is between 1,300 and 1,700 square feet and has over 5,000 jewelry designs. They sell both fashion jewelry and sterling silver items, like antique, kundan, zircon, temple, and silver jewelry. They have stuff for everyday wear, work, parties, and weddings, including necklaces, chokers, earrings, rings, pendant sets, bracelets, kadas, maang tikas, and brooches. Kushals wants to have a lot of different items and make them easy to get, which is key to growing a good brand in India.
Hyderabad is a fashionable city with young shoppers who have money to spend and are buying more jewelry from stores. Ankit Gulechha, the Marketing Director at Kushals Fashion Jewellery, said that they’ve been doing well in Hyderabad for years. The shoppers there really like their stuff, so they’re opening more stores while still focusing on good quality, variety, and prices.
Kushals wants to have both physical stores and a strong online presence. Stores are important for people to find new things and trust the brand, but they’re also making their website (kushals.com) better so people can easily shop online too. This way, people can find what they want and buy it however they like, whether it’s online or in a store.
Actor Priyanka Mohan was at the Hyderabad opening and said that Kushals’ jewelry is a good mix of traditional and modern. She said that it’s versatile and can be worn for parties or just every day, which is why modern Indian shoppers like it so much. They want something stylish and easy to wear.
Now that they’ve added these four stores, Kushals Fashion Jewellery has 17 stores in Hyderabad and wants to have 20 by the end of the year. They’re also having special deals at the new stores to get more people to come and shop.
Kushals Fashion Jewellery started in 2006 and has become one of the biggest fashion jewelry chains in India, with over 100 stores in 40 cities. They plan to open over 300 more stores in the next three years, which shows they believe the fashion jewelry market in India will keep growing. Other Indian brands are also growing by using both online and offline sales, and Kushals’ expansion in Hyderabad is a good example of how brands are shaping the future of the industry in India.
