Lenskart is stepping into the AI wearables market with its new ‘B by Lenskart’ Smart Glasses, setting the stage for a potentially game-changing moment in the direct-to-consumer (D2C) space in India come 2025. It’s a bold move by one of the country’s top D2C brands, placing them in direct competition with global players like Meta Ray-Ban.
More than just new hardware, this launch could create a whole new product category for the D2C scene in India, bringing together premium electronics with fashion and lifestyle. Lenskart’s smart glasses will supposedly use Google Gemini AI for real-time conversational help and a Sony camera for taking photos and videos hands-free. The glasses are powered by Qualcomm’s Snapdragon AR1 Gen1 chip, which is the same one used in Meta’s Ray-Ban line, suggesting that Lenskart isn’t just testing the waters but aiming to compete head-to-head.
CEO Peyush Bansal has already shown off an early version with a classic look, featuring cameras on the front and speakers near the temples. They’re planning to launch before the end of December, with more frame styles and prescription options to follow.
This launch is especially noteworthy because it represents one of the first times an Indian brand is introducing a next-generation consumer AI device. Instead of being a simple gimmick, it’s meant to be a broadly appealing product with the potential to scale. The success of Meta’s Ray-Ban + AI glasses has confirmed the demand for this kind of tech, and now Lenskart is stepping up to contribute to the next wave, potentially overshadowing big names like Apple and Google in the Indian market. This marks a shift in where innovation is happening and who’s bringing it to market.
The glasses are expected to feature Google Gemini AI 2.5 for live support, hands-free payments through UPI, instant translation for India’s many languages, health tracking, call and message notifications, and music streaming, all within a pair of everyday glasses. While Meta Ray-Ban recently added UPI Lite and Hindi support, Gemini’s focus on Indian languages could give Lenskart a real edge in getting Indian consumers to adopt the product. If the price is right, these glasses could become the most popular AI gadget in India by 2026.
Lenskart also intends to open up its platform to outside developers, following the example of other high-performing D2C brands by building a strong app ecosystem. This strategy could lead to acquisitions of other D2C brands, partnerships with venture capital-backed companies, and integration of consumer apps for food, fitness, and entertainment.
This move shows that the Indian D2C world is expanding beyond just skincare, food, and clothing to include advanced tech. Lenskart is now positioning itself as a leading force in consumer AI wearables, exceeding the expectations of being just an eyewear retailer. This is category dominance redefined.
