Lenskart just launched Meller in India, a rapidly growing European eyewear brand selling directly to consumers. This move is a big step in Lenskart’s plan to grow its D2C business around the world.
This introduction of Meller helps Lenskart create a varied collection of high-end, stylish eyewear that appeals to a new generation with global tastes. It also adds to the current excitement around D2C in India, as more global brands see India as a market with great potential.
Meller, which started in Barcelona, is known for its bold shapes, bright colors, and designs inspired by street culture. It has quickly become a favorite sunglasses brand among Gen Z and millennial shoppers in Europe and the US. Meller is now part of Lenskart, showing its strength as a global D2C brand with ₹2,720 million in FY25 revenue, ₹443 million in EBITDA, and a 16.3% EBITDA margin. Plus, its profit before tax was ₹432 million, a solid 15.9% margin.
Meller’s strong online presence, influencer marketing, and over 700,000 followers on Instagram have defined it as a globally relevant, stylish D2C fashion brand. By entering India, Meller strengthens Lenskart’s growing multi-brand approach, which aims to build the next generation of top-notch eyewear brands for customers worldwide. As the D2C scene evolves in India, fashionable eyewear is becoming a fast-growing lifestyle category, and Meller’s launch puts Lenskart at the forefront of this trend.
Initially, Meller products will be sold in about 500 Lenskart stores, carefully chosen using GeoIQ data to identify areas with a strong interest in fashion and sunglasses. The brand will also be available on Lenskart’s website and app, reinforcing the company’s omnichannel D2C business model in India, which combines product discovery, trying on, convenience, and accessibility.
Meller joins Lenskart’s expanding lineup of premium international and creator-led brands, like John Jacobs, Owndays, and Le Petit Lunetier. Together, these brands support Lenskart’s long-term D2C expansion strategy, aiming to create a global group of eyewear brands that can compete with the biggest names around the world. As news about D2C startups continues to focus on rapid consolidation and acquisitions, Lenskart’s brand launches show that the future of global eyewear is coming from India.
Peyush Bansal, Co-founder & CEO of Lenskart, stated that they are building a house of brands for consumers who want global tastes. Meller’s solid D2C background and design language make it a very good sunglasses brand globally. With Lenskart’s supply chain and tech, they are committed to making the next wave of global eyewear brands.
Marco Grandi Blanch, Co-CEO of Meller, mentioned that their D2C experience and global community shaped Meller’s identity. Partnering with Lenskart gives them a platform to expand that vision globally and India is a key step toward that goal.
With Meller on board, Lenskart strengthens its position as a rapidly growing consumer-tech and D2C success story in India. They are changing premium eyewear, expanding international brands, and shaping the future of the global D2C industry.
