Libas, an Indian fast-fashion brand, had a strong start to the festive season, exceeding 100,000 orders on day one. This marks a 50% increase from last year.
Sidhant Keshwani, Libas’ Founder and CEO, noted that over 60% of orders came from major online marketplaces, while the other 40% came directly through Libas’ website and app. This split suggests brands don’t need to lean only on marketplaces; they can create their own platforms to keep customers coming back. Libas has over 50 stores and a solid online presence, showing a good omnichannel plan.
Top-selling items included kurtas, kurta sets, co-ords, sarees, and loungewear. The brand processed over 50 orders each minute during the sales. Reduced taxes on clothing helped sales, making fashion more affordable.
This growth is good for Libas, especially since global investors are watching the Indian retail market. With funding becoming available, Libas’ growth makes it appealing to investors.
Beyond the order numbers, Libas’ strategic plan stands out. Customers are supporting local brands that offer both value and style. Libas’ success proves its focus on being inclusive, affordable, and relevant. It also highlights how important it is to have a good supply chain and sales strategy to handle quick expansion.
Libas’ achievement shows that the holidays are still a critical time for growth. While some brands focus on smaller groups, Libas is growing by matching its products to cultural trends. This success story will likely be studied to see how brands can turn changes in the Indian market into lasting growth.
After twelve years in the direct-to-consumer business, Libas’ success shows that trust, government support, and a mix of online and offline sales can help local brands reach milestones that were once only possible for big global companies. For Libas, these orders show that its plan is set for growth in a competitive market.
