Limelight Lab Grown Diamonds just opened its 50th store in Meerut, India. This makes them one of the fastest-growing direct-to-consumer brands in the premium jewelry market in India. This opening is a key move in their plan to get lab-grown diamonds to more people, as these diamonds are getting popular with modern, eco-aware Indian buyers.
The new store is on Begum Bridge Road, in the busy shopping area of Meerut. It shows how serious the company is about giving great direct-to-consumer experiences in India. The store has great interiors and displays to show off the beauty of lab-grown diamonds and make shopping fun.
Karam Chawla, Director, Limelight Lab Grown Diamonds, along with regional partners Deepak Jain and Deepanshu Jain, opened the store. Their attendance shows the brand’s aim to grow its store presence in North India, which is becoming a big market for high-end direct-to-consumer fashion and lifestyle brands.
The Meerut store has Limelight’s most-loved collections, such as solitaires, necklaces, bracelets, earrings, and everyday jewelry. All these items are made with advanced lab-grown diamond tech. This mix of items shows the brand’s aim to bring together modern design, tech, and care for the environment, which makes Limelight a brand focused on luxury, responsibility, and future fashion.
To celebrate the opening, buyers get 15% off the diamond price and making charges, plus a free gold coin if they spend over ₹1 lakh. This is a good deal to get people to buy, which fits with the brand’s wider plans to grow its direct-to-consumer business.
Pooja Sheth Madhavan, Founder and Managing Director, said that the Meerut store is important to help more people know about and buy lab-grown diamonds in India. This type of diamond is getting more popular because it’s affordable, good for the environment, and liked by millennials who want ethical luxury.
Director Karam Chawla mentioned that buyers in North India are quickly moving toward sustainable jewelry, so Meerut is a good place for Limelight to grow. The brand already has over 50 stores and 40 shop-in-shop locations in over 45 cities. This shows they have a plan to use both physical stores and online shopping, which is key to doing well in the direct-to-consumer market in India.
Limelight’s growth is a good example of what’s happening in the direct-to-consumer market in India. Brands are creating strong retail businesses that use tech and focus on customer experience. Because more young buyers care about sustainability, lab-grown diamonds are becoming a popular choice, which opens up new possibilities in retail, branding, and investment. Experts think brands like Limelight might even consider going public as the premium jewelry market grows.
With the Meerut opening, Limelight is solidifying its position as a leader in the lab-grown diamond market, which combines science, fashion, innovation, and purpose. If it keeps growing like this, the brand could become one of the top direct-to-consumer brands in the premium lifestyle market and a great example of India’s rise in ethical luxury.
