In a significant D2C news India update within the D2C fashion and lifestyle segment, Limelight Lab Grown Diamonds has expanded its footprint in Southern India with the launch of its first store in Andhra Pradesh, located in Visakhapatnam. With this opening, the brand has crossed 60+ exclusive brand outlets nationwide, further strengthening its presence within the fast-growing Direct-to-consumer India jewellery landscape.
The Visakhapatnam store was inaugurated by Nirav Bhatt, Co-Founder of Limelight Lab Grown Diamonds, along with Regional Partners Sridevi Budankailu and B. Vitalprasad, and members of the leadership team. The ceremony was also attended by Kinjarapu Rammohan Naidu, Hon’ble Union Minister of Civil Aviation. For those tracking D2C daily news and Indian D2C updates, the launch signals strong momentum in the lab-grown diamond category, one of the most dynamic verticals in the evolving D2C ecosystem India.
With over 60 exclusive brand outlets and more than 40 shop-in-shops across 45+ cities, Limelight continues to scale its omnichannel D2C strategy while maintaining a focused D2C business model India approach. The expansion into Visakhapatnam reflects the brand’s strategy to deepen its presence in high-growth urban markets where demand for premium D2C brands India is rising steadily. As D2C market trends 2025 highlight conscious consumption and responsible luxury, lab-grown diamonds are gaining traction among modern, design-conscious buyers.
The newly launched store features a contemporary retail format aligned with Limelight’s emphasis on craftsmanship, transparency, and responsible sourcing. The collection showcases CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their brilliance and purity. From classic solitaires and statement necklaces to modern earrings, bracelets, and versatile everyday wear, the assortment caters to both occasion-led and daily styling needs—strengthening its position among premium D2C brands India.
Founder & Managing Director Pooja Madhavan stated that the brand’s vertically integrated model enables efficient scaling while delivering a consistent, trusted consumer experience across markets. This operational clarity reinforces strong D2C brand building stories within D2C industry news, where scalable, capital-efficient retail expansion is increasingly valued by D2C investor insights and private equity in D2C observers.
Co-Founder Nirav Bhatt added that the lab-grown diamond category is maturing in India, with strong traction in cities that blend tradition and progressive outlook. As Direct-to-consumer India continues to evolve, Limelight’s expansion strategy focuses on building long-term consumer trust through accessible retail formats and education-led communication—key pillars of sustainable D2C revenue growth.
Regional Partner B. Vitalprasad emphasized that the brand’s commitment to quality, transparency, and certified lab-grown diamonds aligns well with the preferences of informed consumers in Visakhapatnam. This expansion underscores broader D2C expansion plans within the jewellery category, where structured retail growth complements digital channels in a balanced D2C retail vs ecommerce strategy.
To mark the launch, the brand is offering limited-period inaugural benefits including 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases above ₹1 lakh—boosting immediate consumer engagement within India’s D2C business India environment.
As India’s D2C market news and insights continue to spotlight D2C brands scaling in 2025, Limelight Lab Grown Diamonds’ 60+ store milestone reinforces its leadership in the lab-grown segment. Within the broader D2C ecosystem India, the brand’s continued expansion across South India positions it as one of the most trusted and widely accessible lab-grown diamond jewellery players shaping the future of responsible, premium Direct-to-consumer India retail.
