Limelight Lab Grown Diamonds is making a big change by starting to grow and make its own diamonds. This means they’re becoming a fully in-house jewelry brand that sells directly to you. They’ve also gotten about ₹250 crore to help them grow, open more stores, and be a leader in India’s fast-growing lab-grown diamond market.
This move means Limelight will now handle everything from growing the diamonds to making, designing, and selling the jewelry. They want to have more control over quality, make things faster, and save money. With more competition in the lab-grown diamond world, doing everything themselves is a way to stand out as a brand that sells straight to customers in India.
The company says that making their own diamonds will cut down on relying on other suppliers, speed up product creation, and keep standards high across all their jewelry. In a market where people care about being open, eco-friendly, and getting good value, having a tight grip on the process puts Limelight in a strong position in the Indian market.
The money they’ve raised will go towards a few things. They plan to open more stores, aiming for 200 by 2027. Right now, they have over 50 of their own stores and more than 40 shop-in-shop setups in 45 cities, making them one of the most available lab-grown diamond jewelry brands in India. They’ll also use the money to get better at design, invest in making things, and build their brand.
Pooja Madhavan started Limelight and was one of the first to sell lab-grown diamond jewelry in India. They focus on diamonds made using CVD, which are used in single diamonds, everyday jewelry, and statement pieces. Over time, people have come to know the brand for offering lab-grown diamonds as a clear, sustainable, and good-value option compared to mined diamonds – which is in line with what people want.
Madhavan said that doing things themselves will let Limelight grow while keeping quality and trust high as the market gets bigger. With more companies joining the lab-grown diamond game, and even older jewelry brands trying it out, having control over everything is more and more important to protect profits and keep the brand consistent.
More and more people in India are getting interested in lab-grown diamonds, especially younger shoppers who care about being ethical, having flexible designs, and clear pricing. This has been a boost for brands that sell straight to customers in India. Limelight’s investments show what’s happening in the market, where brands are doing more than just marketing and are instead focusing on having the infrastructure, owning the supply chain, and selling in multiple ways.
By making their own diamonds, the company can also come up with ideas faster, meet customer wants better, and create unique collections. This is important because jewelry is becoming something people buy more often, not just for special events.
In the industry, Limelight’s ₹250 crore and strategy to make their own diamonds shows confidence in the future of India’s lab-grown diamond market. As they open more stores, improve their operations, and invest in owning the whole process, they’re setting themselves up as a well-funded and strong player in the market.
