India’s D2C ecosystem continues to evolve with a wave of new-age brands redefining categories once dominated by legacy players. Among the latest D2C startups making waves in the Indian D2C updates is Loomkins, a premium kidswear and lifestyle D2C brand founded by parents-turned-entrepreneurs Tanvi Bhardwaj and Piyush Kumar Sharma. Officially launched on September 24, 2025, Loomkins marks a refreshing entry into India’s premium kidswear segment with an innovative concept—pairing BIS-certified plush toys with thoughtfully designed children’s apparel.
As India’s kidswear market races toward a projected valuation of USD 35 billion by 2030, driven by rising disposable incomes, design-conscious parents, and the surge of premium D2C brands India is witnessing, Loomkins enters with a strong differentiation. Its direct-to-consumer India approach combines functionality, play, and emotional connection, establishing it as a brand built for modern families. The startup’s D2C business model seamlessly merges apparel and toys, enabling an omnichannel D2C strategy that bridges comfort, safety, and storytelling.
“With Loomkins, we wanted to create essentials that children can love and learn from, and parents can trust. This launch marks our first step toward building a world where every product carries joy, imagination, and care,” says Co-founder Tanvi Bhardwaj. Her partner, Piyush Kumar Sharma, adds, “We wanted to go beyond just making clothes or toys. Our focus is on creating bundles that spark imagination, inspire learning, and bring joy to everyday routines.”
Headquartered in Jaipur, Loomkins manages its entire production cycle—from design and R&D to manufacturing—to ensure quality consistency, sustainability, and brand integrity. Every product is crafted using natural fabrics, azo-free dyes, and OEKO-TEX-certified threads, while its plush toys are entirely textile-based, hypoallergenic, and free from plastic or hard parts—key differentiators that align with the rising demand for sustainable D2C brands in India.
In an increasingly competitive D2C fashion and lifestyle market, Loomkins positions itself as a premium D2C brand India can trust for safe, meaningful, and innovative products. Its Navratri 2025 launch aligns with the festive shopping surge, strategically placing it within the D2C product launches and D2C expansion plans category of emerging Indian startups. The founders aim to scale through both online channels and selected experiential pop-ups, aligning with the broader D2C market trends 2025 that emphasize community-driven storytelling and omnichannel experiences.
As D2C industry news continues to highlight fast-scaling consumer startups, Loomkins’ differentiated model and parent-led founding story could attract angel investment D2C and early-stage VC-backed D2C brands interest. Though currently bootstrapped, its strong product positioning and potential for scale suggest that D2C funding rounds and strategic partnerships may soon be on the horizon, joining India’s next generation of purpose-driven, fastest-growing D2C brands.
By merging creativity with conscience, Loomkins is not only redefining kidswear in India but also setting new standards for what the future of direct-to-consumer India could look like—where design meets storytelling, safety meets emotion, and every product becomes part of a child’s imagination.
