In the latest D2C news India highlighting the rise of digital-first platforms transforming consumer services, Mumbai-based startup LUZO has secured ₹1 crore for 3% equity on Shark Tank India Season 5. The investment came from investors Kunal Bahl and Viraj Bahl after the founders initially sought ₹1 crore for 1% equity. The deal reflects growing investor confidence in India’s rapidly evolving Direct-to-consumer India ecosystem and marks another important milestone in Indian D2C updates and D2C startup news.
LUZO, operated by Salonsurf Ventures Private Limited, was founded in 2021 by Anurav Dave, Maan Jetley, and Nikhil Kalwani. The startup is building a curated digital marketplace for premium salons, spas, and wellness clinics, allowing consumers to discover, book, reschedule, and pay for services through a seamless mobile experience. Available on both Android and iOS, the platform simplifies access to premium grooming and wellness experiences while strengthening the infrastructure behind D2C business India in the beauty and wellness category.
Within India’s expanding D2C ecosystem India, LUZO represents a new generation of service-driven platforms that connect consumers directly with curated service providers. While many latest D2C startups focus on product categories such as D2C beauty and skincare India or D2C personal care brands, LUZO is leveraging technology to digitize discovery and booking across premium service experiences. This approach aligns with broader D2C market trends 2025, where convenience, personalisation and digital-first experiences are becoming central to consumer behaviour in India.
The founders initially entered Shark Tank India seeking ₹1 crore for 1% equity, valuing the company at ₹100 crore. After discussions with the panel, Kunal Bahl and Viraj Bahl proposed a counter-offer of ₹1 crore for 3% equity. Founders Anurav Dave, Maan Jetley, and Nikhil Kalwani accepted the offer, securing funding and strategic support to accelerate the company’s growth journey.
This investment has quickly become part of the ongoing D2C funding news and D2C industry news conversations across India’s startup ecosystem. Angel investment D2C activity continues to increase as investors look beyond product categories and explore service marketplaces that address fragmented industries with technology-driven platforms.
LUZO’s business model is focused on simplifying how consumers access premium beauty, wellness and grooming services. By creating a curated marketplace, the platform helps users identify trusted salons and clinics while enabling service providers to reach high-intent customers. This improves discovery and conversion, two factors that are central to successful D2C go-to-market strategy execution.
For service providers, LUZO offers digital infrastructure that improves visibility, booking management and customer engagement. As consumer expectations evolve, platforms that provide seamless booking, flexible scheduling and digital payments are becoming essential for businesses looking to scale within the Direct-to-consumer India ecosystem.
The beauty and wellness sector is one of the fastest-growing segments within India’s broader D2C industry news landscape. While D2C beauty and skincare India brands dominate product innovation, service platforms like LUZO are building complementary digital ecosystems that connect consumers directly with premium experiences. This approach reflects growing demand for curated, high-quality services and personalised wellness solutions.
From an investor perspective, the deal also reflects increasing confidence in the long-term growth potential of India’s D2C ecosystem India. Platforms that successfully combine technology, curated marketplaces and strong consumer engagement have the potential to scale rapidly as digital adoption expands across urban markets.
For observers tracking the daily digest of D2C news in India and what’s happening in India’s D2C space today, LUZO’s funding highlights how digital-first platforms are redefining discovery and access across service categories. As the company continues to expand partnerships with premium salons and wellness clinics, it is positioning itself as an important player in India’s evolving D2C business India landscape.
With strategic investor backing, a clear technology-driven marketplace model, and growing consumer demand for convenient service discovery, LUZO now enters its next growth phase with strong momentum in India’s expanding Direct-to-consumer ecosystem
