Lyne Originals, a fast-growing D2C electronics brand in India, just released three new lifestyle tech items: the Powerbox 23 Pro Powerbank, Powerbox 20 Pro Powerbank, and Rover 3 Pro Bluetooth Neckband.
This launch is timed for the holiday shopping season and will help the brand grow in India’s direct-to-consumer (D2C) market.
Lyne Originals has become a well-known name in the D2C electronics category as the Indian D2C industry grows. The brand’s new products are designed for Indian tech consumers, such as professionals with multiple devices, travelers, and music lovers. The products are designed to be high-performing, well-designed, and affordable, which have helped Lyne find a place in the D2C startup world in India.
Kavya Vij, Chief Product Officer at Lyne Originals, said that their goal is to make technology easier to use. The Powerbox Pro series and the Rover 3 Pro Neckband show their idea of combining innovation, reliability, and everyday use. They want customers to see their products as reliable tools that improve their lives as they go into the holiday season, not just gadgets.
The Powerbox 23 Pro Powerbank has a 10,000 mAh capacity, 22.5W fast charging, and 15W wireless support. It is aimed at students, professionals, and travelers who need small but powerful charging options. The Powerbox 20 Pro Powerbank has a 30,000 mAh battery, 65W fast output, two USB ports, and a digital display, making it a great choice for people who use multiple devices. The Rover 3 Pro Bluetooth Neckband has 40 hours of playback, advanced noise cancellation (ENC), and IPX4 water resistance, making it great for active and everyday use.
This D2C product launch shows Lyne Originals’ dedication to innovation in the D2C business model that India is using more and more. This model focuses on direct interaction, efficient supply chains, and fast distribution. By growing into offline retail stores in India, the brand is also using a strong omnichannel D2C plan, which combines both digital and physical retail.
The brand’s latest move shows how D2C startups in India are growing fast by focusing on what consumers really need, building trust by making good products, and taking advantage of holiday shopping habits. As India’s D2C market grows with more smartphone use, higher incomes, and changing consumer behavior, Lyne Originals is becoming a successful example of D2C revenue growth and strong market strategies.
With these launches, Lyne Originals is strengthening its position in India’s D2C electronics market, which is helping to change how consumers experience technology. The new products are now available in stores across the country, making Lyne Originals an important company to watch in the D2C startup and industry scene in India.
