Mama Nourish, a Mumbai-based company, just got a ₹2 crore investment on Shark Tank India Season 5. They made a deal with Aman Gupta for 20% equity. This is big for the young brand and shows investors are getting more confident in India’s D2C market.
Kunal Goel, Usha Shrotriya, and Yash Parashar started Mama Nourish in 2023. It’s a D2C brand that sells nutrition-based energy bars online. The brand is taking advantage of the growing need for easy, healthy snacks. People are switching from regular packaged snacks to healthier choices.
The founders initially wanted ₹60 lakhs for 1.5% equity, which showed a high startup value. But, the counter-offer of ₹2 crore for 20% equity means they’re getting money and support, which is important now. Investment in healthy snacking and wellness startups is increasing.
Mama Nourish sells nutrition-based energy bars with things like millets, dry fruits, and kamarkas. They’re gluten-free and good for people with diabetes. The brand focuses on clear ingredients and what their products do. To stand out, they’re using clean nutrition and storytelling.
Right now, there’s more investor interest in food innovation and natural products. Healthy snacking is becoming one of the fastest-growing D2C categories, as people want nutrition that’s easy to eat on the go without sacrificing taste.
Mama Nourish will likely focus on its online presence and also look into selling in stores and on other platforms. With quick commerce platforms making it easier to buy health products, brands like Mama Nourish can gain from selling on different platforms.
This funding shows that investment is going towards specific innovations instead of general consumer products. The top funded startups are brands that mix culture, real ingredients, and clear positioning.
As the D2C industry changes, brands like Mama Nourish could be the next big success stories. In India’s D2C market, where trust, health, and online shopping meet, Mama Nourish’s Shark Tank win is a sign of growth in the nutrition-focused D2C business.
