In India’s fast-moving D2C space, MasterChow, a quickly growing D2C food and beverage brand, is changing how people see ready-to-cook Asian food. With consumers wanting easier meal options, MasterChow is set for big growth, expecting to triple its revenue to ₹72 Cr by FY26, driven by rising demand and a solid plan to grow both online and offline.
Started in 2020 by Sidhanth Madan and Vidur Kataria, MasterChow is now well-known among young buyers who want good Asian noodles, stir-fry sauces, and meal kits. The brand initially grew online, and now almost 90% of its revenue comes from online channels, including its website and quick commerce platforms. Now, the company is ready to grow even more by expanding offline.
MasterChow is currently in 3,000 stores and plans to be in 20,000 by FY27, making it easily accessible nationwide. This growth is expected to push revenue to ₹200 Cr by FY27, strengthening its position in India’s growing D2C food and beverage market. The brand also aims for an ARR of ₹120 Cr by the end of FY26, showing confidence in growing sales and keeping customers coming back.
Co-founder Vidur Kataria told Inc42 that their two-channel plan is powering MasterChow’s growth. While offline retail is focused on big cities, online sales continue to grow in smaller cities, offering a balanced approach that speeds up reach and improves operations. This focus on both channels fits with D2C market trends, where a mix of online and offline is needed for profits and strong branding.
MasterChow’s range of over 35 products, like chowmein noodles and Manchurian sauces, has made it popular among millennials and home cooks who want restaurant-quality meals that are quick to make. As India’s ready-to-cook food market grows, the brand is turning changing consumer habits into real growth. As eating habits change and easy meals become a priority, the brand’s innovative approach puts it among the fastest-growing D2C brands in the packaged food area.
With a good product mix, growing supply chain, more retail locations, and increasing customer loyalty, MasterChow is moving toward becoming a leader in the premium D2C food and beverage category. By using both online and offline channels, plus innovation and a focus on consumers, MasterChow is building a growth plan that fits with India’s changing shopping habits.
If MasterChow keeps going as it is, its aggressive offline expansion and strong repeat rates could make it a defining brand in its category and one of the most talked-about D2C growth stories in India’s booming packaged food market.
