The Indian D2C scene keeps getting bigger, and premium menswear brand ENGYNE is getting in on the action. They’re now selling their stuff in real life at Stylera, a fancy store. It’s a big deal for ENGYNE and other online brands in India because they’re mixing online shopping with actual stores to make their brands seem more real and easier to trust.
You can now find ENGYNE’s clothes at Stylera’s main store in Navi Mumbai and on Stylera’s website. Many new online brands are doing this because shoppers like to find stuff online but also want to see it in person. This partnership helps ENGYNE get its clothes out there, especially to stylish guys in cities who want well-made, modern menswear.
ENGYNE will still design the clothes and pick out the fabrics, while Stylera will handle the stores and getting the clothes to customers. They’re planning to do some marketing together, create special collections, and have pop-up shops. It’s all part of a plan to grow the brand in both online and offline spaces, like other top Indian brands are doing.
This isn’t just about having a physical store. It means that online fashion and lifestyle brands see having both online and offline stores as important for growth. Since how people shop is changing, brands that started online are now opening stores where people can actually touch and try on the products. People in the business say these kinds of moves can make a brand worth more, bring in more money, and maybe even lead to the brand going public someday.
Dinesh D, one of the founders of ENGYNE, said that this partnership connects the online and offline worlds and combines new ideas with personal interaction. This is becoming a popular thing for online businesses in India, where being efficient online meets fancy in-person experiences. It’s a strategy that has worked well for brands that are promoted by famous people or created by influencers, and for fashion companies that focus on making their products feel good and telling a good story.
This move comes at a good time since people are looking for more luxury and personalized stuff. ENGYNE’s approach is similar to what’s happening in other countries, where having a physical store makes a brand seem more trustworthy and long-lasting.
Even though they didn’t say how much money was involved, this move could help ENGYNE get more funding in the future and stand out as one of the best brands. As the fashion and lifestyle scene in India grows, and more guys start buying premium menswear, partnerships like this show where things are headed: more focus on both online and offline experiences and building a strong brand.
If you’re wondering what’s up with the D2C world in India, ENGYNE’s new store is a sign that it’s not just about selling stuff online anymore. It’s about creating real-life experiences, building a unique brand, and connecting with customers.
