Mila Beauté, a rapidly expanding beauty and skincare brand in India’s direct-to-consumer market, had a successful year, closing FY25 with ₹60 crore in revenue. They aim to exceed ₹100 crore next year. This success places them among India’s most promising D2C brands.
Founded by industry experts with over 20 years of experience, Mila Beauté has become a trendsetting brand in the Indian beauty scene. Using an omnichannel model, the brand has broadened its reach to 300 cities and over 10,000 retail stores, along with a strong online presence covering 1,900 pin codes nationwide. This mix of retail and online strategy shows how consumer behavior is changing in India’s beauty market.
Mila Beauté’s growth is driven by products made for Indian skin and climate. Their products combine makeup with skincare benefits, addressing the need for both quality and affordability. Recently, five of their products ranked among Amazon’s top 10 bestsellers, with their Gloss Girl Lip Gloss consistently holding the number-two spot. Online sales have jumped 2.7x, and D2C growth has increased 2.5x in just seven months.
Consumers are interested in local, high-quality brands, as evidenced by Mila Beauté’s success. The brand has already fulfilled over 100,000 direct orders and sells a lipstick every two minutes, showing strong customer trust. With an average rating of 4.8 out of 5 on Amazon and Nykaa, Mila Beauté is establishing itself as a strong brand in the Indian D2C market.
Backed by investor confidence, Mila Beauté secured ₹18 crore in a pre-Series A funding earlier this year, led by Rukam Capital, valuing the brand at ₹303 crore post-money. This underscores growing investor interest in D2C brands.
Saahil Nayar, CEO and Co-founder of Mila Beauté, stated, “We’ve proven that a local beauty brand can provide international standards while keeping India’s needs in mind. Our next step involves growing our momentum, introducing over forty new products, and reaching over ₹100 crore.
With plans for new product releases, an expanding omnichannel presence, and rising consumer demand, Mila Beauté is set to double its size next year. For investors watching the D2C market, Mila Beauté shows how Indian D2C companies are shaping the future of the country’s $20 billion beauty market.
