Launched in 2024 by serial entrepreneur Saahil Nayar, colour cosmetics brand Mila Beauté—under the tagline “Beauty without compromise”—has rapidly captured the attention of Indian Gen Z and millennial consumers. With a skincare-centric formula range tailored for Indian skin tones, the brand has reported an impressive ₹59 crore in FY 2025 revenue and a valuation of approximately $36.36 million (₹300+ crore).
Positioned as a budget-luxe cosmetics label, Mila Beauté prioritises affordability, personalisation, performance, and skin-friendliness. Operating an omnichannel model—via D2C platforms, online marketplaces, and expanding retail—it’s gaining traction with beauty-aware youth. The startup is credited with bridging the accessibility gap in quality makeup, offering premium-grade products at sub-₹300–₹400 price points.
Tailored for Indian skin: Mila Beauté develops formulas designed for local skin tones and climate—avoiding generic Chinese imports or repackaged foreign products—focusing on inclusivity and transparency.
Skin-friendly, clean cosmetics: Products are cruelty-free and designed to be toxin-free, with nourishing ingredients compatible with Indian complexions.
Gen Z and millennial-first strategy: The brand’s messaging resonates with younger consumers seeking affordable beauty without sacrificing quality—mirrored in its tagline and product positioning.
Within a year of its founding, Mila Beauté has emerged as a formidable contender in India’s mass-premium beauty space. By combining research-driven formulas, inclusive shades, and a price-sensitive omnichannel model, it’s redefining beauty accessibility for young, conscious consumers. As it pursues deeper retail expansion and sustained growth, its rise signals a pivotal shift in how domestic brands cater to Indian beauty needs.