Minizmo just launched its biggest store in South Extension, a key move in growing the brand and cementing its place as a top Indian menswear brand.As shoppers in India want more custom and personalized shopping, Minizmo is boosting its presence by focusing on quality, global materials, fitting tech and a better shopping experience. The new store is a major item in the latest D2C news in India, showing how high-end local brands are expanding with a strong omni-channel strategy.
Located on one of Delhi’s most popular fashion streets for men’s suits and occasion wear, the store has a simple and modern design. Instead of a typical layout, the store has sections for suits, tuxedos, blazers, shirts, pants, festive wear and custom fittings. This lets shoppers see everything Minizmo offers and ensures longer visits, bigger purchases and a personal touch—important in today’s D2C business in India, where in-person shopping is key.
Founder Rohan Khattar sees the South Extension launch as a milestone, noting the area’s importance to Indian menswear. With its global fabrics, tailoring, tech-based fittings and service, the store shows Minizmo’s goal of building a modern wardrobe for Indian men. This matches current D2C trends in India, where menswear brands are focusing on craftsmanship and custom assortments to get customer loyalty.
Minizmo’s custom range covers formal, semi-formal and festive items, using fabrics from top global mills. The brand’s fitting system improves accuracy, which is expected by today’s menswear shoppers who want comfort and precision. This puts Minizmo among the fastest-growing fashion brands in the country, blending traditional methods with new retail tech, a major trend in the D2C industry in India.
The South Extension launch follows Minizmo’s opening in Unity Elegante Mall in Pitampura (NSP), showing a clear plan to grow in high-street, mall and residential areas. With another store set for Gurgaon in Q1 2026, the brand is building a strong presence in Delhi-NCR—a key market for premium menswear.
As competition grows in India’s men’s formal wear market, Minizmo is creating a niche by investing in flagship stores and deeper personalization. With its largest store now open and a strong omni-channel approach, Minizmo is set to be a successful D2C brand in the menswear area.
