Mokobara, a brand known for its cool luggage and travel gear sold directly to customers, had a great year in FY25. Their sales almost doubled, reaching Rs 230 crore. This makes them one of the fastest-growing direct-to-consumer brands in India for lifestyle and travel stuff. With backing from Peak XV Partners, Mokobara has more than quadrupled in size over the past two years, jumping from Rs 53 crore in FY23 to Rs 230 crore in FY25.
According to financial records, Mokobara’s sales went up by 97% compared to the previous year, hitting Rs 230 crore in FY25 from Rs 117 crore in FY24. All of this money came from selling luggage, backpacks, and travel accessories through their online channels and stores. This shows they’re really focused on their direct-to-consumer business plan in India.
Besides their main sales, Mokobara also made Rs 10 crore from interest in FY25, bringing their total income to Rs 240 crore, up from Rs 119 crore in FY24. This big jump is because they sold more and also managed their money well as they keep investing in building their brand and getting their products out there.
The biggest cost for Mokobara was buying their products. This cost went up by 91% to Rs 109 crore, which was 43% of all their spending in FY25. They also spent Rs 46 crore on advertising and marketing, up 88%. This shows they’re still working hard to get new customers, stand out, and be seen as a top brand in India’s competitive direct-to-consumer market.
Employee costs almost doubled to Rs 25 crore, while shipping and warehouse costs were around Rs 11 crore and Rs 8 crore. This is because they had more orders and opened more stores. Overall, Mokobara’s total spending more than doubled to Rs 251 crore in FY25, up from Rs 123 crore in FY24. They’re putting a lot of money into things like their stores and supply chain.
Because of all this spending, Mokobara had a net loss of Rs 10 crore in FY25, compared to a Rs 4 crore loss the year before. The company’s earnings before interest, taxes, depreciation, and amortization (EBITDA) margin was -6.52%, while return on capital employed (ROCE) was -11.61%. For every rupee they made, Mokobara spent Rs 1.09. This suggests that the losses are mostly from investments in growth, not because they’re not running things well.
The brand is in good shape financially. At the end of FY25, Mokobara had Rs 72.5 crore in cash and Rs 204 crore in current assets. This gives them enough to keep growing without needing more money right away. So far, they’ve raised about $24 million from investors like Peak XV Partners, Sauce, and Saama Capital.
Mokobara is in a market that’s been doing well since 2020. They’re up against brands like Nasher Miles, Zouk Bags, and Acefour Accessories. But their focus on good design, selling through different channels, and strong brand image have helped them get noticed in India’s luggage and accessories market. With more stores opening and sales picking up, Mokobara seems ready to hit their next growth target.
With the money they have and how sales are going, the company is in a good position to aim for Rs 500 crore in sales over the next few years, maybe even as early as FY26 or FY27. As the news keeps talking about successful direct-to-consumer brands in India, Mokobara’s story is a good example of smart expansion, a focus on being a top brand, and building a brand for the long haul in the Indian direct-to-consumer world.
