Muttley Crew, a pet food brand in Bengaluru, just got $425,000 in seed money from private investors. This shows that people are believing more and more in the D2C market in India, especially for pet care brands.
Smriti Thomas started Muttley Crew with the goal of changing pet food in India by focusing on natural, preservative-free, good food. The company wants to use this money to grow its stores, make more products, and be known all over the country. They now have 20 stores in Bengaluru, and they want to be in over 100 stores in India soon.
Smriti Thomas, the founder and CEO of Muttley Crew, said that they are ready to grow and change pet food in India with the help of their investors and team. The company wants to make good pet food available to Indian pet owners who care about quality, health, and where the ingredients come from.
Muttley Crew is currently in Bengaluru, Mysore, Hyderabad, Goa, and Kochi. They work with vets and pet nutritionists to make sure their food tastes good and is good for pets. Their products are made with pets in mind, focusing on freshness and function, which makes them different in a market that is full of processed, imported food with preservatives.
This new money is just one example of D2C startups getting funds to grow. The Indian D2C market is expected to grow a lot by 2025 in areas like pet care, beauty, and health. Muttley Crew is part of a movement toward specialized, health-focused food brands that value consumer trust and local ingredients.
Muttley Crew is one of the fastest-growing D2C brands in India’s pet care industry. They plan to come up with new products and ways to sell them, so that Indian consumers can buy pet food in a new way. The brand wants to improve its supply chain and sales plan by having both retail stores and online sales, so that pet owners in big and small cities can easily get their products.
The Indian pet care market is predicted to grow by over 13% each year, which is a big chance for D2C brands like Muttley Crew to expand. As more investors look at investing in D2C startups, pet care is becoming a popular area in India’s D2C market.
With this $425,000 seed funding, Muttley Crew is now one of the top D2C brands in India. This shows that being innovative, real, and having a clear purpose can attract both investors and customers. The brand’s story shows what’s next for D2C companies in India: a mix of high-quality products and good business practices that put consumers first.
