Myntra has launched MynShakti, a dedicated Women Seller Program aimed at empowering women entrepreneurs and accelerating the growth of D2C brands India within the country’s rapidly expanding Direct-to-consumer India ecosystem. The initiative marks a significant development in D2C news India and reflects how leading digital commerce platforms are actively supporting the next generation of women-led businesses across the D2C ecosystem India.
With the launch of MynShakti, Myntra aims to create a structured support system that enables women entrepreneurs to build, scale, and strengthen their businesses on one of India’s largest fashion and lifestyle platforms. As Indian D2C updates continue to highlight the rise of digitally native brands, initiatives like MynShakti are designed to make the D2C business India landscape more inclusive while encouraging more women founders to participate in the Direct-to-consumer India revolution.
In its initial phase, the program plans to onboard around 100 women sellers, offering them tailored guidance, onboarding assistance, and access to the tools needed to successfully operate within the competitive e-commerce environment. The initiative is expected to strengthen the pipeline of latest D2C startups, including D2C fashion and lifestyle brands, and accelerate the growth of women-led businesses entering India’s expanding digital commerce ecosystem.
Women entrepreneurs selected for MynShakti will receive end-to-end support through a streamlined onboarding process and dedicated account managers who will help optimise their business performance on the platform. The program will also include structured training sessions covering essential operational areas such as catalog optimisation, pricing strategies, and operational efficiency, helping emerging D2C brands India compete effectively in a fast-growing digital retail environment.
Beyond operational training, MynShakti will also offer interactive mentorship sessions and expert-led webinars, enabling participants to learn from experienced industry leaders. These sessions will provide insights on marketing strategies, order fulfilment processes, customer engagement, and how to maximise visibility and sales within Myntra’s platform ecosystem. Such initiatives highlight how established platforms are increasingly contributing to D2C brand building stories and strengthening the D2C go-to-market strategy for new entrepreneurs.
According to Govindraj MK, CHRO at Myntra, MynShakti is a natural extension of Myntra’s ShECommerce initiative, which was launched in August 2024 to improve women’s participation across India’s digital commerce industry. He emphasised that the program goes beyond enabling business growth and focuses on empowering women entrepreneurs to achieve financial independence, build leadership capabilities, and drive meaningful change across India’s entrepreneurial ecosystem.
ShECommerce has already built a vibrant community of more than 6,000 members, offering multiple programs designed to support women across different stages of their entrepreneurial journey. One such initiative, ShE-roes Unplugged, features webinars where industry leaders share insights, experiences, and practical guidance on building successful businesses within the evolving D2C market trends 2025 landscape.
The broader ShECommerce ecosystem also includes internship and mentorship programs for college students, particularly targeting Tier II and Tier III cities, where access to industry exposure and entrepreneurial role models has traditionally been limited. By bridging this gap, Myntra is helping nurture the next generation of founders and professionals who will shape the future of Direct-to-consumer India.
For women entrepreneurs interested in joining the MynShakti program, applications can be submitted through a survey link available in Myntra’s LinkedIn announcement. The initiative will begin with a dedicated webinar introducing shortlisted candidates to Myntra’s seller ecosystem and the opportunities available within the platform’s marketplace.
Following the success of the pilot phase, Myntra plans to expand MynShakti to support a larger network of women-led businesses across the country. This expansion could further strengthen India’s D2C ecosystem India, particularly in high-growth categories such as D2C fashion and lifestyle, D2C beauty and skincare India, and other emerging segments within the D2C industry news landscape.
For observers tracking the daily digest of D2C news in India, Myntra’s MynShakti initiative highlights a growing shift where platforms are not just enabling commerce but actively investing in the success of emerging founders. As more creator-led D2C brands, women-led startups, and digitally native labels enter the market, programs like MynShakti could play a critical role in shaping the next wave of fastest-growing D2C brands in India.
With a strong focus on mentorship, training, and community building, MynShakti represents a meaningful step toward strengthening women’s participation in India’s thriving Direct-to-consumer ecosystem while unlocking new opportunities for innovation, entrepreneurship, and sustainable brand growth.
