In a fresh D2C news India development within the fast-evolving beauty segment, nail care brand Nailinit has raised ₹2.5–3 crore in a pre-seed funding round co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC. The round also saw participation from prominent angel investors including Razorpay co-founder Shashank Kumar, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Phot.AI founder Venus Dhuria, and Amishi Parasrampuria. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, this round highlights continued investor confidence in emerging D2C beauty and skincare India brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, Nailinit is building a modern Direct-to-consumer India brand in a category that remains high-frequency yet under-branded in the Indian market. Positioned at the intersection of beauty, self-expression, and community, the brand goes beyond functional products to create culture-led engagement and content-native experiences. This aligns with broader D2C market trends 2025, where D2C brands India are increasingly community-driven and creator-led rather than purely product-led.
The fresh capital will be deployed to expand distribution across Quick commerce D2C platforms and D2C channels, strengthen community-led brand building, and accelerate D2C product launches in the nail care category. Nailinit has already built early traction across quick commerce platforms such as Zepto and Blinkit, with an upcoming launch on Instamart. The brand is also available on Amazon, strengthening its omnichannel D2C strategy and reflecting the evolving D2C retail vs ecommerce playbook.
Within the broader D2C ecosystem India, nail care sits inside the expanding D2C beauty and skincare India vertical, which continues to attract Angel investment D2C and VC-backed D2C brands attention. Investors are increasingly backing niche, high-frequency categories that demonstrate strong D2C consumer behavior India signals, particularly where brand recall and repeat purchases drive D2C revenue growth.
Nailinit aims to eliminate the hassle of time-intensive salon visits through an accessible, content-native approach. By combining fast fulfillment via quick commerce with community-driven storytelling, the brand reflects how Latest D2C startups are leveraging influencer marketing for D2C and culture-first positioning to scale faster. This strategy also mirrors D2C brand building stories seen across Premium D2C brands India that prioritize identity and belonging alongside functionality.
As India’s D2C market news and insights continue to spotlight D2C brands scaling in 2025, Nailinit’s pre-seed funding round contributes to the broader D2C funding news cycle. The company plans to scale thoughtfully while investing in culture, community, and category creation—key pillars for sustainable D2C business India growth.
For observers asking what’s happening in India’s D2C space today, Nailinit represents one of the Latest D2C startups leveraging Quick commerce D2C distribution, Angel investment D2C support, and community-led growth to build a differentiated presence in the evolving Direct-to-consumer India ecosystem.
