Nat Habit, a pretty fast-growing beauty and skincare brand in India, just gave itself a total makeover with a Breathe Life vibe. They’re moving beyond just Fresh Ayurveda to become a more feel-good wellness brand. This is happening as they’re about to hit ₹250 crore in sales and pop up in over 10,000 stores, making them one of the quickest growing brands in India’s beauty scene.
This change comes at a point when brands are going from online-only to having stores and using all sorts of ways to reach people. Nat Habit wants to be more memorable as they grow, both online and in stores. People in India want good, clean beauty stuff that mixes tradition and science.
The new look has a flower logo inspired by chakras instead of the old calendar. It shows they’re about being energetic and making self-care a ritual. They’re using bright colors like orange, pink, green, and yellow, which are all connected to how you feel and what the product does. This makes them stand out from other Ayurveda brands that usually use green and brown. Nat Habit wants to keep being a leader in Ayurveda items but in a fresher way.
This makeover is happening because people want fancy brands, modern beauty rituals, and natural stuff that works. Other brands are also changing their look and growing in different ways. Even though Nat Habit hasn’t been too loud about funding, people are guessing they might get some cash from investors or even go public someday as the market gets bigger.
Swagatika Das, the co-founder & CEO, said that Nat Habit is now a wellness brand that cares about beauty that feels alive and balanced. They want to be known for self-care rituals, scientifically good formulas, and stuff that’s easy to use every day.
To kick off the new look, they teamed up with actress Sahher Bambba, who’s into wellness. They’re making short videos, cool experiences, and using social media influencers to get the word out, which is how brands are growing these days.
As the new look shows up online, in stores, and everywhere else, Nat Habit is showing they’re ready to grow and focus on their brand for the long haul. With new products and more stores, Nat Habit is a good example of how a brand can become a leader by having good design, a purpose, and understanding what people want.
Now that brands need to start being profitable and using their money wisely, Nat Habit’s rebrand helps them keep growing and being a leader in India’s beauty and wellness world.
