In exciting D2C news from India, NeoSapien, a Bengaluru-based startup focused on wearable intelligence, has secured $2 million (₹18 crore) in seed funding. Merak Ventures led the round, with participation from prominent angel investors like Awais Ahmed from Pixxel, Anupam Mittal, Sameer Mehta from boAt, Namita Thapar, and Aprameya Radhakrishna.
This funding is a key moment for NeoSapien and the broader D2C space in India, where consumer tech innovations are gaining momentum. Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien is developing what many think could be a brand new category in D2C: AI-powered wearables designed to make everyday conversations more useful and insightful. Their main product, Neo 1, acts as a constant Personal AI Assistant, or second brain. It remembers things, thinks in real-time, understands multiple languages, and provides relevant advice based on context. Neo 1 supports more than 100 languages. It combines hardware and AI to give users a way to easily capture, process, and organize their daily lives.
This seed funding, a notable one in the AI-wearable category, will help NeoSapien speed up product development, increase market presence, and expand its engineering, design, and sales teams. This comes at a time when AI assistant wearables are becoming more popular worldwide, and investors expect NeoSapien to become a fast-growing D2C brand in the Indian tech hardware market.
NeoSapien isn’t just about one device. The founders are creating the core software for future AI wearables, like glasses, pendants, rings, and watches. The company’s NeoCore SDK should inspire developers to build even more applications on top of NeoSapien’s intelligence system. This move Strategically places the startup at the center of D2C industry, new tech, and AI hardware development.
The early investor interest shows confidence in India’s ability to create top-notch hardware intelligence for consumers. As the D2C market in India produces more tech innovation, NeoSapien represents a new kind of VC-backed D2C brand that combines product quality, smart software, and long-term platform growth. Indian consumers are increasingly interested in premium, smart devices, which reflects global trends in lifestyle and productivity. NeoSapien’s growth plan fits well with these evolving consumer behaviors and the increasing adoption of personal AI companions.
As India sees more convergence between D2C business and tech, NeoSapien’s progress points to a shift toward smart personal devices that offer more than just basic utility. With backing from well-known investors, a clear vision, and early product success, NeoSapien is now in a place to become a defining D2C success story. For a market eager for the next wave of consumer innovation, NeoSapien is at the start of a category-defining moment, blending smart AI, great hardware, and the future of human-AI interaction.
