Nester, a home appliance and homeware brand in Gurugram, has secured ₹19 crore in a pre-Series A funding. Fireside Ventures and OTP Ventures co-led the round, with Sadev Ventures and Titan Capital also participating. This investment shows growing faith in high-end, design-focused brands that are making unique products in India’s Direct-to-Consumer market.
Nester sells things like steam air fryer ovens and seasoning grinders through its website and on Amazon. This funding shows that investors are interested in D2C electronic and gadget brands that focus on being useful and lasting, instead of just offering discounts.
According to founder Abhinav Singh, the money will help them understand what customers really want and create better products that make life easier at home. People want products that work well and last, and Nester is trying to be one of the quickest-growing brands in the premium home category by focusing on ease of use and good design.
Nester wants its products to look good, be long-lasting, and do many things at once. This aligns with the trend of people wanting value-driven items. Instead of just beauty, fashion, or wellness products, companies like Nester are changing everyday items through new ideas, simple designs, and strong engineering.
Nester wants to reduce clutter in homes with upgrades that do more without adding extra stuff. They focus on making things easy to use, long-lasting, and a good value. This fits with what customers want today–brands that fit into their lives without any problems.
The investors believe in Nester’s potential. This shows that investors are supporting companies with unique products and clear plans to grow. Nester wants to sell more products but keep the same level of design and quality.
The company plans to grow its product line, come up with new ideas, and make its online sales plan even better. As people care more about simple living and nice-looking things, Nester wants to make products that help them every day.
Nester’s ₹19 crore funding round shows that home appliance brands that focus on design and tech are becoming popular in India’s D2C market. With strong investor support and a focus on new ideas and customer needs, Nester is in a good spot to grow in the premium home appliance area.
