Nova Nova, a fast-growing D2C food and beverage company in India, has secured an investment from ENRISSION INDIA CAPITAL in a Pre-Series A funding round. The amount was not disclosed. This investment is a key step for Nova Nova as it aims to change the chocolate and snack market in India.
Founded by Harsh Gadia and Nidhi Gadia, Nova Nova quickly became a popular D2C startup with young consumers because of its fun, design-focused products. The brand focuses on lighter, small chocolates for everyday enjoyment, changing India’s snacking habits by mixing taste, emotion, and lifestyle. The funding shows that investors are increasingly confident in D2C brands that create community experiences and tap into the growing D2C market.
India’s Gen Z, which includes over 377 million people or about 40% of the population, is changing how people consume in the Indian D2C market. Nova Nova stands out by combining real stories with new products, targeting consumers who value emotional connections, creative branding, and relatable experiences. In the competitive D2C market, Nova Nova’s growth shows how new food and beverage startups are attracting customers with appealing designs and practical products.
Harsh Deodhar, Principal at ENRISSION INDIA CAPITAL, said that Nova Nova understands what young consumers want: realness, creativity, and emotional connections. He added that they are eager to work with Harsh and Nidhi to grow Nova Nova, expand their product line, and strengthen their position as a modern chocolate brand with global appeal.
This investment fits with ENRISSION INDIA CAPITAL’s focus on D2C opportunities that support founders who drive change through consumer behavior and design. The fund continues to support top D2C brands that bring something different, tell stories, and can grow in the Indian D2C market.
Harsh and Nidhi Gadia, Co-founders of Nova Nova, said that they noticed a gap between traditional treats and modern snacking and saw an opportunity to build a brand that is both enjoyable and engaging. They believe that working with ENRISSION INDIA CAPITAL will help them grow faster, expand their product range, and add joy to everyday moments.
This partnership comes as the D2C industry sees more funding rounds, product launches, and investor interest in premium brands that combine creativity and scalability. Nova Nova plans to use the funding to strengthen its brand, increase distribution, and introduce new products for the Indian and possibly international markets as part of its growth plans.
In a time when creator-led and sustainable brands are changing the D2C business model, Nova Nova stands out as a brand that values emotional connection, accessibility, and fun. Its growth story shows how the Indian D2C market is changing from focusing on function to focusing on experience. With this funding, Nova Nova aims to become a top D2C brand in FY25, marking a positive step in India’s D2C and consumer innovation story.
