D2c Insider Pulse | Voice of the D2C Community in India

Nutrifresh Farms announced impressive FY25 results, with revenue reaching ₹145 Cr and profit at ₹14 Cr. This secures their place as a profitable agritech and direct-to-consumer (D2C) brand in India.

The Pune-based startup saw a 50% increase in operating revenue year-over-year, hitting ₹145.22 crore. Profit after tax jumped 55% to ₹13.86 crore. Since its start in 2019, Nutrifresh Farms has been using hydroponic tech to grow pesticide-free produce in controlled settings.

They supply fresh goods to big names like Zepto, Swiggy Instamart, Blinkit, McDonald’s, and Spar, and also offer salad subscriptions to city customers. This strategy shows they get what D2C consumers want: fresh, convenient, quality food.

Total income for FY25 reached ₹149.77 crore, helped by ₹4.55 crore in interest. Staying profitable is a big deal in the D2C food and beverage world, where growing sustainably can be hard. Nutrifresh spent the most on materials (₹96.12 crore), with employee benefits and depreciation at ₹10.96 crore and ₹10.4 crore, respectively. Even with total expenses up 48% to ₹134.25 crore, they kept a strong EBITDA margin of 17.31%, spending just ₹0.92 to make each rupee.

Nutrifresh Farms is showing how D2C can work with agriculture, using hydroponics for steady yields, less water, and no pesticides.

Because the need for clean, traceable produce is rising, Nutrifresh has created a D2C brand that is both green and financially solid.

Without big funding so far, Nutrifresh’s profitability makes it appealing to investors looking for stable growth. Agritech is seen as a key area for D2C growth in 2025, and Nutrifresh’s success backs this up.

In the future, Nutrifresh might grow its D2C business by adding things like pre-cut produce, ready-to-eat salads, and premium subscription boxes. Their strong revenue and partnerships suggest they could even go public.

By making profit while growing, Nutrifresh sets an example for D2C startups wanting to combine innovation with real-world impact. As hydroponic farming gets cheaper and easier, Nutrifresh is in a good spot to lead India’s D2C agritech change, linking food security, sustainability, and new business.

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