Nuuk, a top Indian direct-to-consumer startup known for its stylish designs, has released a new series of smart, energy-saving home appliances. This line combines practical use, tech, and good looks for today’s Indian families. The launch, with filmmaker Karan Johar, is a big move to improve daily life for Indian buyers with inventive home products.
The new products include the Nuuk BRĪSK Air Fryer and two heaters: HÖT BLOX OFR and HÖT BAR PTC. Each is made for safety, performance, and a sleek look. These items show Nuuk’s goal to create smarter, user-focused appliances for young city customers who care about being efficient, eco-friendly, and stylish.
The new Nuuk HÖT BLOX and HÖT BAR heaters fix common issues with typical heaters by warming up quickly, using less power, running quietly, and having a modern design. They solve problems like slow heating, noise, and high energy costs. The BRĪSK Air Fryer brings healthy cooking to Indian kitchens with a Swiss-engineered ILAG CeramicTech coating that’s free of harmful substances, making it completely safe and sustainable.
Gazal Kalra, Co-Founder of Nuuk, said, “Everyday appliances should be as smart and well-thought-out as the homes they’re in. Cooking and comfort are very personal in India, but most appliances sacrifice safety or design. With the BRĪSK Air Fryer and HÖT BLOX and HÖT BAR heaters, we wanted to change that by mixing safe cooking, smart heating, and great design that fits easily into Indian homes. We designed every detail with purpose, from the ceramic coating to the quiet, energy-saving operation, always keeping the customer in mind.”
The Nuuk BRĪSK Air Fryer also has 360° Rapid Air Circulation and a 1600W stainless steel heating part, cooking food evenly and 30% faster while keeping it moist and flavorful. Its pre-set settings are made for Indian dishes, combining smart cooking tech with cultural importance.
By using smart design, new tech, and sustainability, Nuuk is becoming one of India’s fastest-growing direct-to-consumer home appliance brands. The partnership with Karan Johar, known for luxury and modern style, shows Nuuk’s plan to make design-driven products desirable and affordable for the Indian middle class.
The Indian home appliance market, worth over $12 billion, is changing quickly because of millennial homeowners, more direct-to-consumer shopping, and a desire for energy-saving, well-designed products. Nuuk’s launch shows a wider change in the Indian direct-to-consumer market, where brands are going beyond simple use to offer experiences, like cooking and comfort, designed for city living.
As Nuuk grows, it plans to add more smart home appliances and increase its presence online and in stores. “Our goal is simple,” said Kalra. “To make every Indian home smarter, healthier, and more fun, without giving up on design or performance.”
With this launch, Nuuk is showing its dedication to sustainability and safety and starting a new period of direct-to-consumer innovation in India’s high-end home appliance market, setting new standards for design and efficiency in daily living.
