Nuuk, a D2C home appliance brand that’s growing fast in India, just got over $2 million (about ₹19 crore) in another funding round. Vertex Ventures SEA and Good Capital led the round. This comes right after Nuuk got $5 million in Series A funding in March 2025, bringing their total funding to over $10 million (around ₹90 crore).
Gazal Kalra and Shalabh Gupta started Nuuk. It’s one of those new Indian D2C brands making appliances with great design that work well and are made for today’s Indian homes. Nuuk really focuses on how its products are designed and made in India. Its products stand out because most of what you see are older brands or stuff that’s imported. The brand does everything itself—from coming up with product ideas to managing the supply chain and selling mostly online. This helps it stand out in India’s growing D2C scene.
This funding shows that investors really believe in Nuuk’s plan and how they’re carrying it out. It puts Nuuk in a good spot among other D2C brands changing things up in India. They’ll use the new money to grow their made in India supply chain, build the brand, and come up with new products faster. It all fits with their plan to grow in the appliance space.
Nuuk’s growth also shows what’s happening in the D2C market in 2025. Premium D2C brands in India are cashing in on the demand for high-quality home stuff made locally. As Nuuk grows, it’s joining a new group of funded D2C brands that are shaking things up in electronics and gadgets.
Nuuk wants to grow, and its plan shows it understands what D2C consumers in India want—especially those in cities who are doing well and want appliances that look good and work well. Right now, they focus on selling online, but they plan to try out some stores in the future.
For years, there hasn’t been much that’s new in the appliance world. But Nuuk focuses on designs that people love and makes its D2C supply chain stand out, which gives it an advantage. Many brands just rely on other companies to make their products and sell them on big online marketplaces. Nuuk controls everything from the first idea to when the product gets to your door.
This latest funding adds to all the D2C funding news we’ve seen in 2025. Nuuk is becoming known as one of the fastest-growing D2C brands in India’s appliance market—offering great performance and design.
With investors and consumers getting more interested, Nuuk might even be in the news for a D2C IPO or get bought by someone in 2025. For now, they’re focused on their brand, being smart with their money, and launching new D2C products, which puts them on a good path in India’s exciting startup world.
