Gurugram-based Nuuk, a design-led direct-to-consumer brand in the home appliances space, delivered a sharp revenue surge in FY25, reflecting growing consumer traction and rising demand for minimalist, modern home products. The D2C startup reported operating revenue of ₹16.03 crore in FY25, a significant jump from ₹31.83 lakh in FY24, marking a breakout year for the brand within India’s fast-evolving D2C ecosystem.
Nuuk’s performance highlights how D2C brands India focused on product design, aesthetics, and functionality are finding strong resonance with urban consumers. Operating in categories typically dominated by large incumbents, the company has carved out a niche by offering thoughtfully designed home appliances that blend simplicity, performance, and contemporary styling—an approach aligned with changing D2C consumer behavior India.
Alongside revenue growth, Nuuk also ramped up investments to support scale. The company’s total expenses rose to ₹16.42 crore in FY25, compared to ₹38.83 lakh in the previous year, reflecting higher spending across sourcing, operations, logistics, marketing, and brand-building initiatives. While costs increased in tandem with growth, the elevated expense base underscores Nuuk’s push to strengthen supply chains, expand reach, and build long-term brand equity within Direct-to-consumer India.
Nuuk operates entirely through a D2C business model India, leveraging digital-first distribution, owned channels, and selective marketplaces to reach customers directly. This model allows the brand to control customer experience, pricing, and feedback loops—critical factors for scaling D2C electronics and gadgets brands in a competitive market.
The strong FY25 performance places Nuuk among the latest D2C startups demonstrating that premium design-led propositions can scale meaningfully beyond traditional lifestyle and beauty categories. As India’s D2C market trends 2025 continue to favour differentiated products, omnichannel D2C strategy, and strong brand narratives, Nuuk’s growth trajectory reflects broader Indian D2C updates pointing to maturation in the sector.
With revenue crossing the ₹16 crore mark and investments aligned toward growth, Nuuk appears well-positioned to deepen its footprint, expand product offerings, and compete more aggressively within the D2C industry news landscape. Its FY25 numbers reinforce a key takeaway from D2C news India—that consumer appetite for well-designed, functional home solutions is rising, and focused D2C brands are increasingly capturing that demand.
