ONYA, the rapidly growing Indian brand for lab-grown diamond jewelry, just secured ₹5.5 crore in pre-seed funding led by Zeropearl VC. Several angel investors also joined the round, including the founders of MyGate, UrbanVault’s founder, and Crescendo Industries’ Managing Director. This funding makes ONYA a D2C startup that’s set to change the luxury jewelry market in India.
ONYA, short for “On You,” started with a simple frustration. The founders wanted a ring but found it too expensive. This gave them the idea that meaningful jewelry shouldn’t break the bank. Now, ONYA is one of the fastest-growing premium D2C brands in India.
In less than a year, ONYA has stores in good locations in Bengaluru and makes ₹2 crore in monthly revenue. People want luxury goods that are made responsibly, and ONYA’s growth shows that customers care about value, meaning, and style. Gaurav Choudhary, previously at xto10x, has joined ONYA as a co-founder to help with expansion and coming up with new ideas.
According to Founder Himani Yadav, ONYA aims to make luxury jewelry more affordable, so it can represent love and important moments without costing too much. She also mentioned that Zeropearl VC’s support aligns ONYA with the Indiluxe idea, which focuses on premium brands for design-conscious customers in India.
Bipin Shah from Zeropearl VC noted that ONYA’s clear plans and focus on physical stores make it a brand with a chance for long-term growth. As more personal care and fashion brands consider physical stores, ONYA’s approach fits well with the Indian D2C scene, which is driven by storytelling, retail experience, and standout products.
ONYA’s jewelry uses IGI-certified lab-grown diamonds and BIS Hallmarked gold. This mix of sustainability, reasonable prices, and good design helps ONYA stand out and benefit from the move toward eco-friendly luxury. With lab-grown diamonds becoming trendy and more affordable, ONYA is in good standing: where desire meets innovation.
The new funding will go toward D2C expansion, with a focus on stores, product selection, and customer experience. This fits with current D2C trends in India, where physical stores help build trust and encourage customers to try new things, mostly in premium categories.
As people’s views shift and demand for lab-grown jewelry rises, ONYA is going to drive D2C brand stories in India, combining innovation, premium designs, and emotional connection at a time when Indian luxury markets are widening.
ONYA isn’t just selling jewelry but is building a movement, one diamond at a time.
