In a fresh update for D2C news India and the rapidly evolving D2C ecosystem India, Bangalore-based Orbit Wallet appeared on Shark Tank India Season 5 and secured a strategic investment from Shark Aman Gupta. The founders—Harshvardhan Zaveri, Aman Bisht, and Shikha Chouksey—entered the tank seeking ₹50 lakh for 1% equity, valuing the fintech startup at ₹50 crore. After negotiations, Aman Gupta made a counter-offer of ₹60 lakh for 4% equity, which the founders accepted, marking a significant milestone in the brand’s D2C startup news journey.
Founded in 2023 in Bengaluru, Orbit Wallet is a fintech startup offering a unified, NFC-enabled prepaid card designed for seamless “tap-and-pay” transactions. The Orbit card allows users to pay for online shopping, retail purchases, fuel, and public transit, positioning itself as a secure and convenient everyday payments solution. As Direct-to-consumer India expands beyond traditional D2C food and beverage brands and D2C beauty and skincare India, fintech-led D2C brands India are emerging as key enablers of digital commerce.
For those tracking D2C daily news and Indian D2C updates, Orbit Wallet’s deal highlights growing investor interest in fintech infrastructure that supports D2C business India. With India witnessing rapid growth in contactless payments, UPI adoption, and NFC-enabled ecosystems, Orbit Wallet aligns with D2C market trends 2025 focused on frictionless consumer experiences and digital-first engagement.
The Shark Tank funding represents important D2C funding news within the broader D2C industry news cycle, reinforcing how early-stage VC-backed D2C brands and fintech startups are leveraging television exposure and angel investment D2C to accelerate brand building stories. Aman Gupta’s backing not only provides capital but also strategic visibility and consumer trust—critical levers in scaling a new-age financial product.
Orbit Wallet’s value proposition centres on simplicity and integration—offering a unified card for multiple payment use cases. In a landscape where D2C consumer behavior India increasingly prioritises speed, security, and seamless checkout experiences, NFC-enabled prepaid solutions can serve as complementary infrastructure to omnichannel D2C strategy models adopted by retail, e-commerce, and Quick commerce D2C players.
As the D2C ecosystem India matures, capital is flowing not just into D2C fashion and lifestyle or D2C wellness startups, but also into enabling platforms that power transactions. While D2C IPO news and large D2C acquisitions 2025 often dominate headlines, early-stage funding rounds such as this one underscore how the next generation of D2C business model India innovation is being built at the payments layer.
With fresh funding of ₹60 lakh and a revised equity structure of 4%, Orbit Wallet now has the runway to strengthen product development, expand partnerships, and deepen market penetration. For observers asking what’s happening in India’s D2C space today, the answer includes fintech-driven solutions that simplify payments and enhance consumer journeys.
As India’s digital payments ecosystem continues to expand and contactless transactions become mainstream, Orbit Wallet’s Shark Tank deal positions it as one of the latest D2C startups scaling within the country’s fast-evolving Direct-to-consumer and fintech landscape.
