Orika Spices is quickly becoming a top D2C brand in India as the food market changes, mixing tradition, new ideas, and great ingredients to change how people enjoy Indian tastes. Akshita Khanna and Paras Budhiraja created it to turn spices from simple things families use into great food experiences that are real, pure, and tell a story about culture.
Orika is special in the D2C world because of its history. It comes from Paras Spices, a spice maker with a lot of experience, so it has both old knowledge and fresh D2C ideas. This helps Orika do well as old food habits meet what people want now, making it a fast-growing D2C brand for fancy spices.
Khanna thinks spices do more than just add taste; they bring up feelings. She says they show our culture and memories and make a dish what it is. Orika started with nice spices but now sells things like lemonades, tea mixes, marinades, and gift boxes. Everything they add follows Orika’s idea: good ingredients, honest sources, real stories, and showing Indian food history in a new way.
Orika quickly made a strong D2C plan that sells in nice stores in cities like Delhi and Jaipur, and online through places like Amazon and Blinkit. Online sales bring in a lot of money, with Orika selling through its own website (35%), online stores (40%), and real stores (25%), showing a good mix of D2C retail and online business.
It’s hard to stand out when there are many well-known brands. Orika wins by having pure products, new ideas, and trying tastes from around the world, which is what D2C customers want. They create modern seasonings and marinades from global foods but keep an Indian feel, making them a good option for both regular cooks and food lovers.
Orika plans to grow more in the D2C space. They are focusing on smaller cities where people have more money and want nicer things. These areas are a big chance for D2C sales to grow, and Orika wants to be a leader by working with modern stores, sending products better, and making people remember the brand.
Fast delivery is very important, serving over 10,000 customers every day and proving Orika matters in a world where speed and good experiences are key. They are also growing globally, trying to improve their supply lines and share Indian tastes everywhere, adding to the trend of Indian D2C brands changing how the world sees food.
To earn trust, Orika focuses on knowing where things come from, helping farmers, and sharing stories. By talking about where ingredients are from, giving recipe ideas, and showing health benefits, they don’t just sell things—they shape habits, culture, and identity. They will soon launch global seasonings, immunity mixes, and special spices like saffron, and also sell to select cafes and cloud kitchens.
With careful growth, focusing on customers, and selling everywhere, Orika Spices can grow a lot and become a major player in the Indian D2C food and drink market. As D2C industry shows new leaders, Orika shows how Indian brands are making everyday things feel special, mixing old and new for the next generation of food fans.
