P.TAL, a famous brand specializing in handcrafted metalware, has secured $3 million in Series A funding. This is big news for the direct-to-consumer market in India.
VC Grid and Rainmatter, supported by Nithin Kamath from Zerodha, led the funding. Connecticut Innovations, a US venture firm, also participated marking their first investment in an Indian D2C startup. Anicut Capital, Zero Pearl VC, Jaipur Rugs Family Office, Ramakant Sharma from Livspace, Sanjay Kapoor from Genesis Luxury – Reliance, Avnish Anand from CaratLane, Shibam Das from Atomberg, Dr Ritesh Malik from Innov8, Ekamya Ventures, the Salarpuria Group, and LNB Group were also among the backers. This shows a lot of investor interest in premium D2C brands from India.
P.TAL gained popularity after appearing on Shark Tank India Season 3. They’re known for reviving the traditional Thathera craft of Punjab, which UNESCO recognizes. By mixing this heritage with modern D2C business, they’ve built a global customer base. Right now, over half of their revenue comes from exports to the US, UK, Europe, and the Middle East. They plan to increase this to over 75% in the next three to five years.
The new funding will help P.TAL speed up product creation, improve their supply chain with technology, and support artisan community programs. This will allow them to grow internationally and strengthen their position in the D2C market. According to Aditya Agrawal, co-founder and CEO of P.TAL, they want to change what Made in India means by creating products that have soul, are well-designed, healthy, and long-lasting.
Since their last funding round, P.TAL has grown its revenues. With this new capital, they’re aiming for an ambitious revenue target in the next year. Their focus on premium design, heritage, and a flexible supply chain gives them an advantage in markets where people want authentic and quality Goods.
This deal shows that investors are interested in D2C brands with cultural value and export potential. As the D2C market grows in India, P.TAL’s plans show how startups can balance tradition, sustainability, and technology.
This Series A funding shows the global interest in sustainable D2C brands and could lead to more D2C IPOs and exits in India as companies grow.
