Mumbai-based beauty brand PAC Cosmetics is ready for a solid growth period, focusing on a premium image, a strong supply chain, and growing its retail presence. They’re expecting a 20–25% increase in growth for FY26, which matches the overall trend in the Indian beauty and skincare market, where customers are getting wiser, more aware of products, and trying new things.
Last year, PAC Cosmetics made Rs 140–150 crore in Gross Merchandise Value, with revenues closing at about Rs 120 crore. They’re making a profit with an Earnings before interest, taxes, depreciation and amortization margin of 20–25%, making them one of the most well-run businesses in the Indian market. This financial success has gotten them noticed, as earnings are now a key thing investors and founders look for.
Bonish Jain, the Founder and Director, says PAC’s stability comes from concentrating on one area and not chasing after passing trends – something rare among new businesses that often change quickly. Instead of pushing out lots of experimental items, PAC is focusing on its strongest products: face products and primers, where they have loyal customers. This supports their business plan, where good products, repeat business, and science-backed formulas lead to lasting income.
PAC’s growth also mirrors what Indian consumers want: good quality beauty products at a reasonable price around Rs 1,000. The brand’s packaging, consistency, and professional quality appeal to people who are buying better products than what’s usually available – a change encouraged by social media marketing and growing knowledge of beauty online.
PAC sells its products through more than 160 distributors, with retail making up about 40% of its sales. Recent expansions in stores like Nykaa and Reliance Tira are producing fast results. October’s sales already doubled compared to September, leading to plans to expand to over 50 Nykaa stores if sales continue to go well. This retail plan makes PAC one of the fastest-growing brands in the beauty market.
While online sales are doing well, PAC is careful about same-day delivery, seeing it as not fitting with the premium beauty market, where sampling products is important. The company’s behind-the-scenes setup is a big advantage: a 95–97% fill rate, 350–400 products, 24–48 hour delivery times for B2B orders, and fast D2C deliveries using advanced computer and warehouse systems. This setup allows for growth without cutting into profits, which matches good supply chain ideas.
PAC is thinking about working with brand ambassadors in FY26, a move many businesses use to create a more attractive brand image. They are also considering purchasing smaller brands that focus on quality and can from PAC’s systems.
In the future, PAC expects to close FY26 with Rs 150–160 crore in revenue, remaining profitable and growing faster than the market. Its path shows what’s happening in the Indian area today: successful brands with strong positions, solid systems, and smart sales plans are not just growing – they’re shaping the future of direct-to-consumer business in India.
PAC is not just taking part in India’s beauty revolution – it’s setting the standards for quality.
