Pexpo, one of India’s fastest-growing Direct-to-Consumer (D2C) brands for sustainable lifestyle and drinkware, is planning for big growth as people want eco-friendly, well-designed items. The stainless-steel bottle brand has a solid online and offline retail presence in India. Its revenue grew from about ₹20 crore in FY20 to ₹180 crore in FY24. Now, it wants to reach over ₹250 crore by FY25. That’s a 10x increase in only six years. This makes Pexpo one of the fastest-growing D2C brands in the home and sustainability area in India.
Pexpo’s business growth shows how D2C consumers are changing in India. Households are ditching single-use plastics for long-lasting, healthy choices. The brand’s idea fits well with current D2C market trends, which show people are willing to spend more for quality, sustainability, and new brand experiences. Its product plan focuses on stainless-steel drinkware to replace imported plastic and vacuum flasks, which helps the Indian D2C industry with local, affordable options.
Vedant Padia, Director at Pexpo, said, “Our story is really inspiring. We started small but had a big goal. Today, our revenue has grown 10 times. This growth proves our customers trust us and that Pexpo is always coming up with new ideas. We want to help India move away from plastic, which is making a big difference for consumers, manufacturers, and the environment.”
Most new D2C startups focus on branding and sales, but Pexpo has put money into supply-chain ideas. This is now a key topic in D2C business talks in India. The company’s smartest move was in policy. It was the only Indian company to ask for Anti-Dumping Duty on vacuum flasks from China. After a review, the Indian government approved the duty in March 2025. This was a big win for Pexpo and the entire Made-in-India manufacturing industry.
Padia said that this move is more than just about money. He said the decision should create jobs, increase women’s involvement in manufacturing, help with technology transfer, and lower India’s need for Chinese imports. This fits with national plans like Aatmanirbhar Bharat and Make in India. He thinks the policy will push D2C supply chain ideas and help local brands grow, come up with new things, and set prices for the long term.
As top D2C brands in India use omnichannel plans, Pexpo keeps growing its presence on marketplaces, in direct retail, and on quick-commerce channels. It’s taking advantage of what’s happening in India’s D2C market right now. As sustainable consumption becomes more common, the brand wants to lead the next stage of D2C growth. It plans to offer more products and strengthen its place as the main brand for reusable drinkware.
With expected revenues of over ₹250 crore, support for local manufacturing, and a national move toward conscious consumption, Pexpo is a great growth story in the D2C industry. It combines purpose, profit, and policy into a scalable model. If things keep going as they are, Pexpo could be one of the best-performing D2C brands in the sustainable home and lifestyle category.
