PhysicsWallah (PW), a top education tech platform in India, is moving into the health and wellness area, which is growing fast. This shows how big online platforms are adding related businesses in India’s direct-to-consumer (D2C) market. PW recently invested another ₹1.5 crore in Kamya Yoga & Wellness (run by Kay Lifestyle and Wellness Private Limited), raising its total ownership to 41.18%.
According to filings, PW’s board agreed to this investment on February 5, acquiring 300 Series Seed Compulsorily Convertible Preference Shares (CCPS). This is a key part of PW’s plan to get involved with new wellness startups, as people want more complete health solutions, preventative care, and online wellness options.
PW first made an agreement with Kay Lifestyle on April 15, 2025, promising to invest in the company in stages. In the first stage, PW bought one share and 399 Series Seed CCPS, setting up a long-term partnership. Now that the second stage is done, PW has more control over the business.
PW can buy up to 999 CCPS, which could raise its ownership in Kay Lifestyle to 50%, if certain goals are met. The education tech company plans to finish the investment within a year, as agreed. This gradual approach shows careful spending, which is valued in D2C funding and private equity strategies.
Kay Lifestyle and Wellness, started in January 2025, operates as Kamya Yoga & Wellness, focusing on yoga, meditation, nutrition, and related wellness programs. It’s a mix of D2C wellness startups, online services, and community health solutions, which is getting popular in India. By December 31, 2025, the company’s turnover was ₹1.17 crore, showing early sales growth.
PW’s move into wellness reflects a wider trend in India’s D2C market, where platforms are growing into related areas to keep customers interested and expand their businesses. Wellness, especially yoga and mindfulness, fits well with PW’s student and young professional audience, creating chances for shared content, community, and sales. This also shows how D2C brands in India are now adding services, subscriptions, and online experiences.
This is important because it shows how successful online companies are shaping the future of the market. Instead of starting from scratch, PW is supporting experienced founders, efficient spending, and expert knowledge, which is common among venture capital-backed D2C brands worldwide.
With trends pointing to preventive health, mental wellness, and tailored fitness, PW’s increased stake in Kamya Yoga & Wellness puts it in a good position in a growing market. With funding, support, and a clear plan, Kamya Yoga & Wellness can grow as a trusted online wellness brand in India’s D2C scene.
