Pink Adrak, a new QSR platform from India, just got some backing from Shivam Mishra. This is a big deal for D2C news in India and the country’s growing direct-to-consumer food scene. The investment shows that people are believing more and more in tech-based, food brands that can grow, make money, and involve customers.
The funding includes ₹12.25 crore in a mix of stock and sales help. This will let the company grow in North India while making its QSR platform and tech better. Pink Adrak is now among the newest D2C companies creating platform-led food brands made for how India is changing what they eat.
Ankur Gakkhar started Pink Adrak because he wanted to create a food services company based on a platform. Right now, the brand has 12 locations in Gurugram and Jaipur. They’ve served over 1.5 lakh customers and filled over 5 lakh orders, with a good 4.6 rating on food delivery platforms.
In the D2C industry, Pink Adrak is part of a new group of food and drink brands that are using tech, platform sales, and different food ideas to grow well. The company’s plan uses six food styles in one system. This lets them change menus, make the most of kitchen space, and earn more money.
The brand lets people eat at the restaurant, get delivery, and order subscriptions, all through its own application and delivery platforms. This shows that it’s getting more important for D2C brands to use different ways to connect with customers.
With the new support, Pink Adrak wants to grow a lot in the next few years. The company wants to have 50 locations and make ₹55 crore by 2028. They want to be one of the fastest-growing D2C brands in India’s organised food industry.
The company is also starting a new meal vending café idea, which is made for workplaces, schools, and busy transit spots. This plan should help the brand reach new customers and grow faster without spending much.
Also, the company is growing its Pink Adrak Pass subscription, which is meant to get customers to order daily. Subscription-based ordering is becoming a key part of the D2C business model in India, helping brands make loyal fans.
Pink Adrak also wants to sell desserts, drinks, and FMCG goods, building its distribution plan across stores, direct-to-consumer channels, and online platforms. This varied plan shows where the D2C market is headed, with food brands becoming consumer platforms.
According to Shivam Mishra, the person who started String Ventures, Pink Adrak is a new kind of QSR brand from India that uses platforms. The company’s focus on building a tech-based food system, with good operations, puts it in a good spot in the country’s growing food market.
Pink Adrak has also been helped by Ripplewalk, a venture studio that helps food brands grow through platforms, getting people interested, and getting money. This help has given the company a good base in operations, supply chains, and growth.
Ankur Gakkhar, the founder and CEO, said that the investment helps the company build a QSR platform from India that uses good operations. Instead of just growing locations, the company wants to build a food system that combines kitchens, tech, subscriptions, and sales.
For people following D2C news in India, Pink Adrak shows the rise of tech-based D2C food platforms that mix new ideas with good expansion plans. As India’s food industry grows, platform-led brands like Pink Adrak are trying to grab the growing need for good dining across online and offline places.
